Links Between Youth Culture and Fashion

Discuss the links between youth culture and fashion giving three (3) examples

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Introduction

Punk Fashion

The Hippie Movement

Mod culture

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Conclusion

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References

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Introduction

In this essay I will be looking at the links between youth culture and fashion; I will research three types of youth cultures and show how particular views and events influenced the styles in which they wore. I have chosen to look at mods, hippies and punks as these were very iconic. I have focused on both male and female fashion as both were very different in their own way. A youth culture is the norms and values of a culture in which they share, which can influence fashion hugely, therefore I have chosen 3 iconic subcultures to research in depth.

Punk Fashion

In 1970 was the era in which punks started to emerge, this culture was particularly popular with youths as this was about finding their own style which set them apart from others around them. Everyone interpreted punk fashion differently, to some it was about the music and expressing them self to others it was about the political views of others. Punk fashion was more about opinions and rebellion than the clothing in which they wore, they did not want to wear the clothing everyone else was wearing which is why they started to buy their clothing from charity shops, car boot sales or making their own.

Youth culture were criticised within the press for violence and drug abuse, punk culture confronted the dress codes and principles of the conservative nation said Berg 2010). They were experimenting with their identity and were open to new and upcoming trends. Pauline Weston Thomas (no date) stated that punk fashion ‘‘suited the lifestyle of those with limited cash due to unemployment and the general low-income school leavers or students often experience’’.

 Figure 1

Music was changing and so were the attitudes towards fashion. Musical artists such as the sex pistols where evolving and the youth culture started to relate to them and follow their views, which set them apart from other youth cultures.

Fashion has been used to identify peoples social class for many years, ‘‘once in the fifteenth century, second in the seventeenth century, during the thirty year war and finally in 1780 and 1790 during the French revolution, individuals would dress in extreme clothing to express their horror’’ said (English, 2013), after this British punks emerged and started to dress in this manner which dominated fashion at the time. Soon after the punk culture had emerged, designers such as Vivienne Westwood and Malcolm McLaren began to create punk inspired clothing; which was for their shop ‘Sex’ in London. This shop was already seen as scandalous due to the phallic images displayed so when then couple started to sell punk styled fashion including t-shirts with anarchic symbols and slogans. This Became a much more iconic style of punk fashion however more expensive; this made the sub-culture rise due to the amount of fashion statements (Bloomfield 2016).

However previously to this in the 60s there were a lot of feminist who strictly anti-sexist in their views, therefore the actions of Vivian Westwood did not fit very well with their conceptual views. Because of this Westwood established a fashion for young women to feel empowered this unrestricted them from the ideal perceptions of beauty at the time (Bloomfield 2016).