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Posted: March 15th, 2023
MKT4801: Market Analysis – Report Writing -Management Assignment Help
Assignment Task
Assessment requirements
You are required to prepare a market analysis report (2,000 words) presenting the findings and interpretation of research into the marketing environment of an organisation and its impact on the marketing mix. You can use your own company as the “given organisation” for this assignment. If this is not possible, or not desirable, you can propose to use another company, but it must be agreed with your tutor beforehand.
Please ensure that the assignment you submit is your original work and that all quotations and sources of information are acknowledged by appropriate in-text citations and in the Table of References at the end, including company and/or Internet sources.
The report should address three key topics: analysis of the external marketing environment, analysis of the internal marketing environment, and evaluation of what impact it has had on the marketing mix.
It is acceptable to focus on some elements of the marketing mix rather than all of the elements as long as it can be justified. For instance, for some service-oriented companies, it might be justifiable to focus upon product, price, promotion, people, process and physical evidence but not upon place, i.e. physical distribution). If in doubt, seek guidance from your tutor.
You are expected to use marketing-related theories, concepts, models and frameworks you have encountered in your studies up to this point. The report has an academic purpose as well and must reflect your learning. Please remember to reference your sources (even for well-known and frequently-used models etc.)
Use a formal report structure with a table of contents, page and section numbers, labels and titles for diagrams and tables, etc. Use appendices for supporting information that is not needed in the analysis (e.g. lists/descriptions of products/services, if provided at all).
This MKT4801-Management Assignment
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Example Structure:
Market Analysis Report
Table of Contents:
Introduction
Analysis of the External Marketing Environment
Analysis of the Internal Marketing Environment
Evaluation of the Impact on the Marketing Mix
Conclusion
References
Introduction:
The purpose of this report is to analyze the marketing environment of ABC Company and evaluate its impact on the marketing mix. This report will focus on three key topics: analysis of the external marketing environment, analysis of the internal marketing environment, and evaluation of the impact on the marketing mix.
Analysis of the External Marketing Environment:
The external marketing environment refers to the macro-environmental factors that affect an organization’s marketing strategy. In the case of ABC Company, the economic, technological, social, legal, and environmental factors that influence its operations will be analyzed. The analysis will focus on the following areas:
Economic Factors: This section will examine the economic factors that impact ABC Company, such as inflation, exchange rates, and economic growth.
Technological Factors: This section will examine the technological factors that impact ABC Company, such as advances in technology, the adoption of new technologies, and the impact of technology on the industry.
Social Factors: This section will examine the social factors that impact ABC Company, such as demographics, consumer trends, and cultural factors.
Legal Factors: This section will examine the legal factors that impact ABC Company, such as regulations, laws, and policies.
Environmental Factors: This section will examine the environmental factors that impact ABC Company, such as climate change, sustainability, and environmental regulations.
Analysis of the Internal Marketing Environment:
The internal marketing environment refers to the micro-environmental factors that affect an organization’s marketing strategy. In the case of ABC Company, the customers, suppliers, competitors, and other stakeholders that influence its operations will be analyzed. The analysis will focus on the following areas:
Customers: This section will examine ABC Company’s customers, including their demographics, buying behavior, and preferences.
Suppliers: This section will examine ABC Company’s suppliers, including their reliability, quality, and cost.
Competitors: This section will examine ABC Company’s competitors, including their market share, strengths, and weaknesses.
Other Stakeholders: This section will examine other stakeholders that influence ABC Company’s operations, including shareholders, employees, and government agencies.
Evaluation of the Impact on the Marketing Mix:
The impact of the external and internal marketing environment on ABC Company’s marketing mix will be evaluated in this section. This section will focus on how ABC Company has adapted its product, price, promotion, people, process, and physical evidence strategies to respond to changes in the marketing environment. The evaluation will focus on the following areas:
Product: This section will examine how ABC Company has adapted its product strategy to respond to changes in the marketing environment.
Price: This section will examine how ABC Company has adapted its price strategy to respond to changes in the marketing environment.
Promotion: This section will examine how ABC Company has adapted its promotion strategy to respond to changes in the marketing environment.
People: This section will examine how ABC Company has adapted its people strategy to respond to changes in the marketing environment.
Process: This section will examine how ABC Company has adapted its process strategy to respond to changes in the marketing environment.
Physical Evidence: This section will examine how ABC Company has adapted its physical evidence strategy to respond to changes in the marketing environment.
Conclusion:
The market analysis report has examined the external and internal marketing environment of ABC Company and evaluated its impact on the marketing mix
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