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Posted: April 3rd, 2023
Potential Internal organizational memorandum
Create Internal organizational memorandum.
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In this unit, you will become the investigator of three (3) healthcare systems and predict which one has the most promising marketing potential. By the end of this unit, you will be able to proficiently discuss how the 5 P’s of marketing and research-supported assessment strategies impact the marketing potential of a healthcare system.
●Select and provide a general overview of three (3) healthcare organizations that interest you*.
●Discuss the 5 P’s of healthcare marketing to each healthcare organization (this can be general or specific).
●Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential of a healthcare organization
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●Using an assessment or evaluation strategy, discuss the marketing potential of each and predict which one has the most promising marketing potential.
Be sure to support your assertions with evidence -based research, scholarly articles, and well -supported strategies that support your predictions.
Reference: https://data.medicare.gov/
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Memorandum
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To: [Insert Name/Department]
From: [Insert Your Name/Department]
Subject: Potential Internal Organizational Memorandum
Date: [Insert Date]
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I am writing to inform you about the upcoming project on healthcare marketing potential in which we will be investigating three healthcare systems and predicting which one has the most promising marketing potential. As part of this project, we will discuss the 5 P's of healthcare marketing and research-supported assessment strategies to evaluate the marketing potential of each organization.
Overview of Three Healthcare Organizations
The three healthcare organizations selected for this project are:
Cleveland Clinic - A nonprofit academic medical center located in Cleveland, Ohio, with over 52,000 employees and over 6 million patient visits each year.
Kaiser Permanente - A healthcare organization that provides integrated healthcare services and insurance coverage to over 12 million members in the United States.
Mayo Clinic - A nonprofit medical center with campuses in Arizona, Florida, and Minnesota, providing healthcare services to over 1.3 million patients each year.
Discussion of the 5 P's of Healthcare Marketing
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The 5 P's of healthcare marketing include product, price, place, promotion, and people. Each healthcare organization can use these P's to evaluate their marketing potential.
Cleveland Clinic:
Product - The Cleveland Clinic provides a wide range of healthcare services, including primary care, specialty care, and hospital services.
Price - Cleveland Clinic offers competitive pricing with the option of financial assistance to those who qualify.
Place - Cleveland Clinic operates in multiple locations, including Ohio, Florida, Nevada, and Canada.
Promotion - Cleveland Clinic uses a variety of promotional strategies, including social media, email marketing, and community outreach programs.
People - Cleveland Clinic has highly skilled healthcare professionals who provide personalized care to each patient.
Kaiser Permanente:
Product - Kaiser Permanente provides integrated healthcare services, including primary care, specialty care, and insurance coverage.
Price - Kaiser Permanente offers competitive pricing for its healthcare services and insurance coverage.
Place - Kaiser Permanente operates in multiple states in the United States.
Promotion - Kaiser Permanente uses a variety of promotional strategies, including social media, television advertising, and community outreach programs.
People - Kaiser Permanente has highly skilled healthcare professionals who provide personalized care to each patient.
Mayo Clinic:
Product - Mayo Clinic provides a wide range of healthcare services, including primary care, specialty care, and hospital services.
Price - Mayo Clinic offers competitive pricing with the option of financial assistance to those who qualify.
Place - Mayo Clinic operates in multiple locations, including Arizona, Florida, and Minnesota.
Promotion - Mayo Clinic uses a variety of promotional strategies, including social media, television advertising, and community outreach programs.
People - Mayo Clinic has highly skilled healthcare professionals who provide personalized care to each patient.
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Impact of the 5 P's of Healthcare Marketing on Marketing Potential
The 5 P's of healthcare marketing have a significant impact on the marketing potential of a healthcare organization. Product, price, place, promotion, and people all play a role in determining how well a healthcare organization can reach its target audience and provide quality healthcare services. A well-developed marketing strategy that takes into account these 5 P's can help a healthcare organization increase its visibility, attract new patients, and retain current patients.
Assessment of Marketing Potential
To assess the marketing potential of each healthcare organization, we will use research-supported assessment strategies, including analyzing patient satisfaction rates, market share, and revenue growth. Based on this evaluation, we predict that Cleveland Clinic has the most promising marketing potential due to its reputation as a world-renowned medical center, high patient satisfaction rates, and diverse healthcare services.
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