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Posted: May 15th, 2023
First, watch Nike’s 1995 commercial “If You Let Me Play” and then read “Fifty Years On, Title IX’s Legacy Includes Its Durability.” Then, in your initial post to the discussion, address the following:
What social, political, and/or cultural events might have contributed to the commercial’s message in 1995? Do those climate factors still exist today, more than 50 years after Title IX?
Why do you think this campaign was effective? Do you think the commercial would be effective if it aired today?
How has your understanding of what makes a marketing campaign effective changed since the start of this course?
In analyzing the various marketing strategies used in these campaigns (and explored throughout the course), what is your biggest takeaway and how do you see yourself applying the course concepts—including brand awareness, consumer motivational attitudes, and licensing—as a sport marketing professional?
Refer to the text and other course resources to support your responses. Refer also to your own work in the course,
___________________________
What social, political, and/or cultural events might have contributed to the commercial’s message in 1995? Do those climate factors still exist today, more than 50 years after Title IX?
The social, political, and cultural events that might have contributed to the commercial’s message in 1995 include:
The passage of Title IX in 1972, which prohibited discrimination on the basis of sex in education programs and activities receiving federal financial assistance.
The rise of the women’s rights movement in the 1970s and 1980s.
The increasing popularity of women’s sports in the 1990s.
These climate factors still exist today, more than 50 years after Title IX. However, there has been significant progress in the advancement of women’s rights and opportunities in sports. For example, the number of girls and women participating in sports has increased dramatically since 1972. In addition, women now have more opportunities to play at the college and professional levels.
Why do you think this campaign was effective? Do you think the commercial would be effective if it aired today?
I think this campaign was effective because it spoke to a real need and desire among girls and women to have the same opportunities to play sports as boys and men. The commercial also used powerful imagery and messages to make its point. I think the commercial would still be effective if it aired today. However, I think it would be even more effective today because there is now a greater awareness of the importance of girls and women participating in sports.
How has your understanding of what makes a marketing campaign effective changed since the start of this course?
My understanding of what makes a marketing campaign effective has changed since the start of this course. I now realize that an effective marketing campaign must be more than just a clever slogan or catchy jingle. It must also be authentic, relevant, and meaningful to the target audience. In addition, an effective marketing campaign must be integrated with other marketing efforts, such as public relations and social media.
In analyzing the various marketing strategies used in these campaigns (and explored throughout the course), what is your biggest takeaway and how do you see yourself applying the course concepts—including brand awareness, consumer motivational attitudes, and licensing—as a sport marketing professional?
My biggest takeaway from analyzing the various marketing strategies used in these campaigns is that there is no one-size-fits-all approach to marketing. The best marketing strategy for a particular product or service will vary depending on the target audience, the competition, and the overall marketing goals. However, there are some general principles that can be applied to most marketing campaigns. These principles include:
Brand awareness: The first step in any marketing campaign is to create brand awareness. This means getting potential customers to know about your product or service. You can do this through advertising, public relations, social media, and other marketing channels.
Consumer motivational attitudes: Once potential customers are aware of your product or service, you need to motivate them to buy it. This can be done by appealing to their needs, wants, and desires. You can also use discounts, promotions, and other incentives to encourage them to buy.
Licensing: Licensing is a great way to extend your brand and reach new customers. When you license your brand to another company, they can use it to create products or services that appeal to their target audience. This can help you to reach a wider audience and increase brand awareness.
I see myself applying the course concepts—including brand awareness, consumer motivational attitudes, and licensing—as a sport marketing professional by developing marketing campaigns that are tailored to the specific needs of my target audience. I will also use these concepts to help me to create partnerships with other companies that can help me to extend my brand and reach new customers.
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