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Posted: December 21st, 2023
For this writing assignment, you will analyze a broadcast advertisement by a current or former candidate for elective office. You are not limited to ads by presidential candidates. Ads are available on livingroomcandidate.org, YouTube, democrats.org, gop.com, and on a variety of PAC websites. You are to write a 1-2 page Apa style analysis using the criteria outlined below:
Content Requirements
Your analysis should include the following elements:
Provide political background for the ad. Briefly describe or explain the following:
In which election year and in which race was the ad presented?
Who were the contestants?
What were the key campaign issues?
What interest/issue/demographic groups provided the strongest support for each candidate?
Write a page paper – Describe the content of the ad.
What images/symbols are used?
Does the candidate appear in the ad?
Does the opponent appear in the ad?
Identify the message.
What is the ad trying to say?
Identify the goal/strategy of the ad.
Who is the intended audience? (women, older Americans, racial/ethnic minorities, Republicans/Democrats)
What techniques are used to generate emotion (appeal to patriotism, loyalty, reason)?
Is the ad positive or negative in tone?
Write a word essay – Evaluate the ad’s effectiveness.
Has anything been said about the ad in newspapers, blogs, or elsewhere?
What is your opinion of the ad?
Does the ad achieve its goal?
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