Posted: February 25th, 2024
Which of the following is true of international advertising
Which of the following is true of international advertising?An advertisement must ignore the cultural uniqueness of a market.An advertisement should not use persuasive approaches in its message.An advertisement must avoid directly translating the qualities of a product into consumer needs, wants and desires.The characteristics of an advertisement must coincide with cultural norms.The encoded message in an advertisement should be identical across cultures.
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