A business is an economic system used in our society in which goods and services are offered for one another for the sole purpose of capital. Every business requires a model for investing and an abundant number of consumers to whom its production can be sold for revenue on a regular basis. A business is an idea, A product that can be either a risky or beneficial investment for a person or an organization that want to start their own venture when beginning a business but first you must decide what form of business entity to establish. A business has different kinds of structures such as such as a sole proprietorship, a partnership, or a corporation. The following document concentrates on a method known as niche marketing and how a niche product is beneficial to a sole proprietor, a partnership, or a corporation by Gaining capital through their consumers by using the niche marketing strategy in a business by addressing the following questions.