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Posted: November 27th, 2020
Undertake a scanning exercise of the UK market for Ground Source Heat Pumps. In particular, explore:
The macro environmental factors: to attempt to indicate how this sector might develop. (Both in the short and long term)
The micro environment, with a particular focus upon understanding the nature and basis of competition within the market and in attempting to identify viable market segments. In constructing segments, consideration may be given to a mix of factors including house type, ownership status, geographical location etc.
Note: whilst you may (should??) draw upon worldwide insights for the macro analysis, the micro analysis needs to concentrate upon the UK environment.
Then, taking one of the segments identified, undertake a viability analysis to gauge its future attractiveness / potential (or otherwise) over the next 5 years. The key financial data needed to do calculations against is supplied above, but ensure that you use this in line with the indicators gathered, e.g. market size, growth, etc, from the market data you gather. Finance homework help
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