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Posted: June 22nd, 2024
Workshop Four – 4.4 Dropbox
Bad-News Messages Critique Paper
Introduction and Alignment
This is the fourth of five weekly
Business Communication Analysis papers you will complete in this course. This exercise is designed to deepen your
understanding of the business communication process. As you learned in Workshop Three, the AIM
planning process can be used to help with many different types of business
correspondence. This assignment gives you another opportunity to hone your
skills!
Upon successful completion of this
assignment you will be able to:
â¢Apply the AIM planning process to critique
a company’s bad-news messages to individuals or the public.
Resources
â¢Textbook: Business Communication:
Developing Leaders for a Networked World
â¢Media: Communicating Bad News
â¢Media: Video Exercise: Writing Negative
Messages: Orange Photography
â¢Website: Reference Point Software
http://media.pearsoncmg.com/pcp/21270567066/
â¢Website: Indiana Wesleyan University’s
Off Campus Library Services (OCLS)
http://www2.indwes.edu/ocls/
Background Information
Bad-news refers to information which
usually has a negative impact upon the recipient. It can range from a loss of employment, a
poor professional evaluation, or the recall of a defective product sold into
the market.
Businesses often receive scrutiny not
only for the content of the bad-news message but also for the tone and approach
by which the bad-news message is delivered. Although delivering a bad-news
message is never a positive experience it can be an opportunity for increasing
credibility when handled correctly.
In this assignment you will apply the
AIM planning process for the communication of bad-news messages, where you will
consider:
1.Audience analysis for bad-news
messages
2.Idea development for bad-news messages
3.Media structure for bad-news messages
Instructions
1.In your textbook, Business
Communication: Developing Leaders for a Networked World, read:
a.Chapter 11, “Bad-News
Messages”
i.Pay particular attention to the
section: “Applying the AIM Planning Process for Bad-News Messages .”
2.View the media Communicating Bad News.
This lesson presentation covers the communication of bad news messages and
different types of negative messages.
3.View the media Video Exercise: Writing
Negative Messages: Orange Photography.
a.View the video interview that
discusses how the company handles conveying negative messages. Then check your
understanding by completing the five-question multiple-choice quiz (not
graded).
4.Go to Indiana Wesleyan University’s
Off Campus Library Services (OCLS) website at http://www2.indwes.edu/ocls/
a.Find an article about a company that
had to deliver a communication of bad-news to its constituents or the general
public. The bad-news message could be a
result of one of the following situations:
i.A product defect or failure
ii.A reduction in workforce
iii.An under-performing financial
quarter
iv.A new but unpopular policy such as a
pricing strategy
5.Write a 600 to 800 word paper
demonstrating clear, insightful critical thinking on the proper approach to
delivering bad-news messages. Review
the components of bad-news messages:
ease in with a buffer, provide a rationale, deliver the bad news, explain
impacts, focus on the future and show goodwill.
(see LO 11.3 Components of
Bad-News Messages).
a.Which components are included in the
bad-news message you are reviewing? Which are missing that should have been
included? Explain.
b.How well did the bad-news message meet the needs of the victims and other
stakeholders?
c.Do you believe the communication was
completely fair? Explain.
d.What are three aspects of the bad news message that could have been improved?
Explain.
6.As you write your paper, use the
Reference Point software tool to improve and refine your paper.
a.Go to the Reference Point Software
site at http://media.pearsoncmg.com/pcp/21270567066/
b.Reference Point Software is a robust
tool that can help you improve the APA style dimensions of your paper. It will
only work if you use it; the tool will not do your work for you.
7.Take a screenshot of the title page
wizard’s first window, showing your running head and paper title in the
Reference Point software tool. Insert the image after the References page in
your paper.
8.When you have completed your
assignment, save a copy for yourself and submit a copy to your instructor with
the Reference Point screenshot at the end of your paper using the Dropbox by
the end of the workshop.
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