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Posted: April 29th, 2024
Mr. Jeffrey Chew is the Director and CEO of OCBC Oversea-Chinese Banking Corporation Bank, Malaysia. OCBC Bank Malaysia Berhad has been in Malaysia in more than 70 years. OCBC is a Singapore bank which was formed in 1932, merger of three local banks. OCBC is also one of the highest rated banks in world. It was also chosen as the world’s strongest bank in 2011 and 2012 by Blomberg Markets. OCBC offers different range of banking services. Such as consumer banking, business banking, investment banking, global treasury, investment management. OCBC have its main branches in Singapore, Malaysia, Indonesia and Greater China. OCBC have 500 over branches and representatives offices in 15 countries. OCBC also have an insurance company, Great Eastern Holdings that runs under them. Great Eastern Company is one of the largest insurance companies which handle more clients in Malaysia and Singapore. OCBC bank holds 87% shares in the insurance company. OCBC bank also offers some Islamic banking services in order to attract more Islam clients, under OCBC Al-Amin Bank Berhad. OCBC Al-Amin was introduced on 1st December 2008. OCBC Al-Amin banking services follow the rules of Shariah to meet the muslin and non-muslim expectation. There are 34 branches located at peninsula and east Malaysia. Their main six types of banking services offered in Malaysia by OCBC. There are consumer banking, business banking, investment banking, Islamic banking, transaction banking and treasury. Consumer banking involves financial transactions and home loans, Business banking involves large corporate and real estates, investment banking involves develop and customize products and services, Islamic banking involves services based on Shariah contract, transaction banking involves financial institutions and government entities, treasury involves proprietary trading in foreign exchange and execution services. As per now, in Malaysia, OCBC is one of the leading banks who offer excellent services. Not only that, Great Eastern is also following the footstep of OCBC, although the total sharehold of OCBC is 87%. Great Eastern is being a well-known insurance company under the banner of OCBC bank.
OCBC’s vision is to be the bank of choice with world class standards recognized for its caring and trustworthiness.
In the goals of differentiate from their competitors, OCBC continued their relentless drive through two aspects of service excellence. First is quality; ensuring that the service quality that they deliver is zero defects, point in time, all the time. The second involves making sure the customer experience at OCBC is an incomparable one, which they call “building emotional engagement” with clients. In proportion to their aims to deliver superiority and a quality customer experience across all their customer touch points, they launched a series of service and product schemes as a result of insights gained through researching customer wants. In the long run, they believe that their obligation to service excellence and their constant improvement efforts along that front will help them build a sustainable competitive advantage.
Research from customers told that Sunday is the most relaxing day for banking, where they have more time to think about their investments and savings for their children. In 2006, OCBC introduced Full Service Sunday Banking at five of their branches, offering a full suite of banking services in a unique and fun family-oriented branch environment. Seeing the great response from customers, OCBC extended Sunday Banking to another ¬ve branches conveniently located within shopping malls and next to MRT stations across Singapore. OCBC customers can now have a quality conversation with them about important ¬nancial matters without the hustle and bustle of a typical workday
Following the tremendously positive customer response since Sunday Banking service was ¬rst introduced in November 2006, they also doubled the from ¬ve to ten branches in Singapore in June 2007. All the Sunday Banking branches were carefully selected for their regional spread and convenient locations within shopping malls and next to MRT stations. To enhance the banking experience, customers are treated to an array of family-based events and leisure activities. Through this initiative, OCBC have been successful in attracting more customer traffics and increased new account openings along with higher transaction volumes.
OCBC will perform its business and will operate as an honorable corporate citizen that develops together with the society in a sustainable manner by:
presenting and developing pioneer and excellent quality financial services that go beyond public expectations with greatest results
developing mutually advantageous and accommodating networks based on mutual trust
creating a work environment that guarantee the growth of professionalism and organizational renewal with a familial spirit
Building public trust through ethical, caring and prudent performances
By focusing on society growth with 2 themes, which are nurturing children and youths, and encouraging education ,OCBC always return to the communities in which they prosper .The goals of Corporate Social Responsibility programme organize by OCBC is to help children and young adults realize their full potential.
In Singapore, OCBC have been supporting their long running charity partner, the Singapore Children’s Society (“SCS”) annually ever since 2004, and by 2013, donations of OCBC will have amounted to S$5 million. By using these donations to cover the costs of programmes, children and young adults from low-income and underprivileged families are provided the chance to build their emotional, intellectual, social and physical skills at a variety of SCS centres, also covering the operating costs of Sunbeam Place, a stay-in facility that offers a safe and home-like environment to about 65 ill-treated and abandoned children between 2 to 18 years old.
In China, their bighearted effort has been focus around the Shanghai Soong Ching Ling Foundation (“SSCLF”) from 2007, a partnership they started partnering with since they locally incorporated their bank there. The Soong Ching Ling Foundation had been receive funds from OCBC of RMB 1.5 million (S$300,000) ) to be released in equal annual installments over six years . The funds, distributed through the Soong Ching Ling Scholarship (“SCLS”) under the SCLS-OCBC Fund, have provided a chance for more than 200 excellent China children from less fortunate backgrounds and require financial assistance to pursue their education.
OCBC also continue to donate to the NTUC Childcare Bright Horizons Trust Fund to help increase the literacy level of children from underprivileged family
The obligation of CSR co-coordinators of OCBC at divisional level is to promote volunteerism, helped raise staff participation, and promote the organized volunteer events. Employees from OCBC in Singapore, Malaysia and China volunteered for activities that helped poor children and their families.
OCBC set up a task force to develop an enhanced employee volunteer programme ,to bring about a sustainable increase in their employee volunteerism rate. The task force reviewed the current OCBC CSR framework, conducted a peer-comparison exercise, and initiated an employee survey on its current CSR programme. Based on the review, OCBC launched an expanded Staff Volunteer programme in January 2012 to cover five categories, namely the environment, families (including children, young adults and the elderly), humanitarian efforts, education and cycling.
In Singapore, OCBC employees helped organize a variety of activities for the children at SCS. These activities were broad ranging, including an in-line skating adventure with the children of the Yishun Family Service Centre, an artistic graffiti rendition at the Jurong Youth Centre, reading programmes, computer workshops and movie outings, as well as participation at the Walk for our Children 2011and SCS Bully-Free forum.
Fund-raising activities organized by employees such as food fairs and auctions had risen more than S$29,000 for the SCS .OCBC received the Gopal Haridas award from the SCS for the ninth consecutive year for being the top donor in the foregoing year.
Each Lunar New Year, workers from OCBC’s Group Human Resources division in Singapore presents a traditional Lion Dance at various OCBC and Great Eastern departments to raise funds. This activity raised funds for the Straits Times School Pocket Money Fund, which provides needy children with pocket money for school.
Willing Hearts had chosen by OCBC’s Consumer Financial Services division as its adopted charity. Willing Hearts is a 100% volunteer-based non-profit organization that operates a soup kitchen which supplies simple and nutritious meals to more than 1,000 needy families throughout Singapore every day. Each year, OCBC donate S$34,000 to support food contribution programme and assign volunteers to help prepare meal at kitchen of Willing Hearts at least once a month.
A fund of total $100,000 was raised from an auction which was held on December 2011, by OCBC’s Treasury and Investment Banking divisions in Singapore at their combined Dinner and Dance event. The money contributes to Child Aid, a fund-raising event organized by Singapore Press Holdings to support its two social causes – the Straits Times Pocket Money Fund and the Business Times Budding Artists Fund.
In Malaysia, OCBC continued to focus on helping underprivileged children. About 230 staff of OCBC Malaysia participated in various volunteer activities including distributing spectacles to needy individuals, conducting eye examination tests for school children, visiting orphanages and helping out at the Pertiwi Soup Kitchen, which provides meals to the homeless at various locations around Kuala Lumpur.
In China, OCBC’s employees organized an auction and charity sale at the launch of the first OCBC China Family Day- raising close to RMB24, 000 to help fund the education of needy children.
In Shanghai, to encourage the children of emigrant workers to express their views and thereby build confidence as they assimilate into life in that city, OCBC China partner with SSCLF to host the inaugural OCBC China Little Debate. More than 100 students from 12 schools participated in the event. Jinding Primary School emerged champions in the finals held on 8 December 2011. This debate received very good feedback from academics, parents and teachers on the impact reflect on the students.
In Indonesia, OCBC’s Group Operations and Technology division with its subsidiary, Bank OCBC NISP, worked together to support a community development program in Banjaran, Bandung, in cooperation with Habitat for Humanity. 2011 marked the final year of the program which saw more than 50 volunteers from OCBC Bank and Bank OCBC NISP return to Bandung for further construction efforts. There are 20 houses have been built by their volunteers, along with four new classrooms and a computer laboratory.
There are a total of 4 types of bond-free scholarships offer by OCBC to help youth from Singapore, Malaysia, Indonesia and China, the four core markets of OCBC Bank, pursue tertiary education in Singapore. Another two types of scholarships are offered to help outstanding youth in Malaysia pursue their education locally.
OCBC support and encourage academic distinction by awarding book prizes and bond-free scholarships to exceptional young adults from Singapore, Malaysia, Indonesia and China to pursue higher education in Singapore and Malaysia. Over the years, OCBC have offered about 530 book prizes in Singapore to excellent students in different tertiary institutions, to recognize their educational achievements. To date, OCBC have also awarded more than 500 bond-free undergraduate scholarships in Singapore and Malaysia to praiseworthy students from less fortunate family conditions that were chosen based on merit, to help them accomplish their goals to pursue their study. OCBC also presented their scholars and other undergraduates the chance to experience working in OCBC. In 2011, there are more than 170 students participated in its Structured Internship Programme in Singapore and Malaysia.
2011 was OCBC 3rd year as the major sponsor of OCBC Cycle Singapore, the mass cycling event organized to encourage an active lifestyle, meeting with the community and employees bonding within the OCBC group of companies. OCBC endowment was also another way for them to give back to the community. With the growing interest in cycling as a community sport and increased responsiveness of OCBC Cycle Singapore, more than 10,000 cyclists took to closed roads in Singapore on 4 and 5 March 2011.There are an increase of almost 40% over the preceding year, more than 340 human resources from OCBC and Great Eastern participated in the Corporate Challenge.
To further play their part to help out the needy in Singapore, OCBC Cycle Singapore supported two charities – the National Cancer Centre Research Foundation (“NCCRF”) and it’s adopted charity partner, the SCS. Cyclists could decide to raise funds among their friends and relatives to support one of the two charities. Through this event,more than S$10,600 was raised.
In order to instruct and build up a team of talented cyclists who represent Singapore at main games, the Singapore Sports Council (“SSC”) and the Singapore Cycling Federation (“SCF”) continued their partnership to sponsored and skilled the team.
To encourage cycling in a safe environment, OCBC launched the second OCBC Cycle Singapore Safe Cycling Campaign on 8 December 2011. 17 December 2011 was selected as the OCBC Cycle Singapore Safe Cycling Day. Many cyclists wear OCBC Safe Cycling jerseys and rode on roads to raise consciousness of the need for both cyclists and motorists to respect each other in sharing the roads. Launched in partnership with Caltex, the month-long campaign involved the distribution of OCBC-sponsored materials – 50,000 car decals and 2,000 cycling jerseys – carrying the key message, “1.5M Matters. Sharing Saves Lives”.
Following the accomplishment of OCBC Cycle Singapore, OCBC launched OCBC Cycle Malaysia 2011, held from 14 to 16 October. More than 3,500 participants cycled on closed roads in the heart of Kuala Lumpur City across six categories, from tricycle rides for toddlers to the 52-km Challenge and 21-km Community Ride. A total of 97 Malaysian professional cyclists including the Malaysian cyclist, Anuar Manan, and several of his teammates from the Terengganu Pro-Asia Cycling Team, took part in the local professional criterion.
In line with the inaugural launch of OCBC Cycle Malaysia, we contributed 15 bicycles to unfortunate children at the Home of Peace, a shelter for ill-treated, abandoned and orphaned girls aged 5 to 18. CEO and Director of OCBC Malaysia, Jeffrey Chew, together with workers of OCBC Malaysia and the organizers of OCBC Cycle Malaysia, accompanied the children on their first ride on their bicycles.
For their customers, they will try to tune in to them and be conscious of their needs. They build enduring relationships with the customers by put out high-caliber products and quality service. They satisfied each other moderately and with obeisance. Besides, they support their teammates and get into their development to help them find out their full potential. We identify and reward tops performance. Furthermore, as a team members of OCBC bank, briskly support each other beyond the organization as they work approaching their common purpose. But as individuals, they bargain for total responsibility from themselves. Beyond that, fair dealing is the basis of their business. They assume everything they do is in full public view. They are prudent risk takers because their customers confine in them for safety and trustworthiness. In Effectiveness, they severely invest in infrastructure, process improvement and skills to lower their delivery expenses. They do the correct things in the first time, punctually, every time.
At OCBC, they understand that their keep on achievement as a financial services category is dependent on their capability to build enduring relationships with the clients. This involves treating their clients with respect and honorableness, and consistently dealing with the clients in an honest and professional manner. That is why the basis of Fair Dealing features clearly in their gist values. Especially, their value about ‘Integrity’ emphasizes this Fair Dealing as the basis of their business.
They seek to deal fairly with their customers by:
Accommodate them with clear, correlated and appropriate instruction to help them make informed choices.
Recommending only products that are range with their financial mission and risk profiles.
Training and assure their sales employees in case that they are equipped to provide suitable suggestions and guidance.
Treating their evaluation and complaints in all seriousness, and guarantee that issues are dispose with an effective and expeditious manner.
The employees of OCBC bank are regularly reminded on the significance of Fair Dealing, which is further build up through their performance and allowance review framework. Furthermore, the other Fair Dealing-related performance, structures and policies across the organization are systematically reviewed and aggrandize to ensure their continued effectiveness in helping them deliver the desired customer outcomes.
Leader of the global corperate Bank and had bank wide duties for corporate , merchant and instituitional banking.
Have an obligation for group operations and technology, group legislative and regulatory compliance, organization corporate social intercourse, organization customer skill, organization quality and OCBC tenure services effect of the bank. As a leader in global consumer financial services, chief operating officer has an obligation to work up the consumer banking commercial in the key of market to improve their asset management franchise.
Director of OCBC Bank Malaysia is the leader of SME business and business banking
Has an obligation for firm banking, monetary organization and business deal banking corporation.
Has an obligation whenever operations at foreign countries; for an example: North Asia and Hong Kong.
Overlook the full scope of audit activity and subsidiaries for OCBC Bank. Group audit will inform to audit committee and administrative to chief executive officer.
Investment Banking
Overlook the debt capital bazaar, firm’s monetary, consolidation and gain and mezzanine Investment Company.
Global Treasury and Investment Banking
Has duty for OCBC Bank’s banking bazaar company and wealth responsibility administration at foreign countries.
Global Transaction Banking
Global transaction Banking is the leader of cash management. The head of cash management responsibilities to the Global Transaction Banking Division that supply money organization, commerce banking and nominee serving to enterprise and trade banking customers.
Overlook in monetary, regulatory and organization accountancy, resource administration, company growth and investor connection.
Overlook the scope of risk which is comprising credit, news protection, liquidity, bazaar and operating hazard administration.
Group Quality & Service Excellence
Has an obligation to work up a quality culture and improve teamwork through the organization.
Group Human Resource
Has an obligation for the OCBC Bank’s management to train and improve the employee of their human capital.
Group Property Management
Has an obligation to manage OCBC Bank group’s real industry portfolio.
Group Customer Experience
Guide OCBC Bank’s to work up a powerful customer concentrate between OCBC Bank, running market research and improve enhance the diathesis of customer skill among all customer touch points.
Since the incorporation OCBC bank in 1994, OCBC Bank (Malaysia) Berhad (“OCBC Malaysia”) has expanded to become one of the largest foreign banks in Malaysia by total assets and non-bank loans. Year 2008, the Islamic banking subsidiary of OCBC bank – OCBC Al-Amin Bank Berhad (“OCBC Al-Amin”) was the first Singapore-based Islamic Bank established in Malaysia in year 2008. Locally incorporated foreign banks in Malaysia involving OCBC Malaysia were admitted licenses to open new branches from year 2006 as part of the liberalization efforts of the Malaysia Government. It makes OCBC Malaysia to enlarge its total network size to 39 branches and along with involving 31 conventional branches and 8 Islamic Banking branches by mid 2012. OCBC bank has win and get many award since in year 2003 until year 2012. OCBC bank has won plenty of very great awards. OCBC bank has win 5 awards in year 2003, 7 awards in year 2004, 4 awards in year 2005, 2 awards in year 2006, 4 awards in year 2007, 4 awards in year 2008, 7 awards in year 2009, 2 awards in year 2010, 2 awards in year 2011 and this 2012 year OCBC bank has win 4 awards. Consequently OCBC bank has win total 41 awards. Below is the list of awards received by OCBC bank.
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