Posted: September 16th, 2023
Acme Inc is a high tech firm residing in Santa Monica
Acme Inc is a high tech firm residing in Santa
Monica, California which specializes in the design, implementation, manufacture,
and market distribution of a tablet computer called âSorion.â Its main competitor is Apple Inc. which would
initially seem suicidal in terms of a business plan and competition; however,
the U.S. Justice Dept. has opened an antitrust case against Apple. As such, unbeknownst to anyone, Apple has
decided it wants to help support Acme Incfinancially and operationally to
maintain a viable competitor and hence keep the antitrust cops off its
back. Acme Inc has a mole in Appleâs
operations who discovered Appleâs plans with respect to Acme Inc.
With this information (the most valuable commodity
in the world) Acme Inc decided to incur $3,567,500 in research and development
to bolster itsnew product called âDpadâ and make it generically compatible with
its cloud based operating strategy for the next eight to ten years. In conjunction with this, Acme Inc decided to
spend $2,213,700 to hire a market research firm named BDX and Associates. This market research firm conducted studies
in 22 rapidly developing areas of the U.S and several similar areas in Canada,
Latin America, and several countries in South America to determine the most likely
future sales level in units and dollars that Acme Inc could expect to
realize.
The cost of the equipment to develop the new Dpad is
approximately $66,347,500 which will be depreciated on a five-year MACRS
schedule. At the end of five years it is
expected that the reasonable salvage value of the investment will be ten
percent of its original cost. Acme Inc
can manufacture the Dpad for which the variable cost per unit are expected to
come in at $313 while overall fixed costs would be $8,795,000 per year. At this point BDX estimates that sales of the
Dpad will be 111,000, 126,000, 147,000, 128,000, and 91,000 units respectively
for the next five years with a sales price of $689 per unit.
Sales of the Sorion are expected to come in at
117,000,and 96,000 units respectively over the next two years if the Dpad is
NOT developed. Of course, erosion is
expected if the Dpad is developed as it would likely cannibalize the original
Sorion product. It is expected that the
new Dpad would reduce Sorion sales by 22,950 units per year for the next two
years and market pressure would force the Sorion product to be discounted from
its original price of $442/unit to $279/unit.
Variable cost/unit of the Sorionare $186 and fixed costs currently are
$3,137,000.
Working capital to support the Dpad will be 19.25%
of yearly sales for the life of the product which is expected to end after five
years for which net working capital will be released back to Acme Inc. The timing of the working capital will be
exactly the same as the cash inflows which will be at the end of each year.Lastly, the marginal corporate Income tax rate is 37.5%
and management dictates that the required rate of return for this project will
be 15.35%.·
You are to determine NPV and the IRR of
the project and give your recommendation to management as to whether or not the
company should proceed with the project.
In addition, you are to take the initiative and make a recommendation as
to what you would reasonably change with respect to the project to make it more
lucrative for Acme Inc.
·
The presentation must be in the form of
an Excel spreadsheet. There are to be NO constant number inputs which would
destroy cell referencing for future use.
To avoid this, you are to have a separate worksheet tab for data input
that you can reference. Do not destroy
any cell referencing. Additionally, you
are to have separate worksheet tabs for Data Entry, NPV,
and IRR.
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