An Introduction To Cyberpreneurship Marketing Essay

Free Tech is an outsourcing company. We engage with other companies in order to get supplies to produce “Freedom ver. 1.0”. The main benefit of our products is to solve the problem shortage of cashier in most of the industries sector and it may also help to cut down the company’s extra expenses. Apart of this, our product has been received Quality Control (QA) certificate to ensure the product quality and safety towards all the users.

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Besides, our major clients will be all the fast food industry areas and services industry areas. With such great confident, we will develop a 5 years goal to our business which we target to sell out 20,000 machines within 5 years time. From the market research, our product has a great potential for us to expand, therefore we welcome for more parties to direct invest or partnership with our company.

With the 3 acres agriculture land provided, we would mortgage the land for RM 600,000 bank fix loan. There for we can have a better current asset turns over. We can utilize the bank fix loan for further research and development program. We would also rent the land with RM 20,000 per month to others. Due to the 5 years goals we set, we plan to build our own factory and office on the land.

On the first year, we aim to establish our company name and reputation throughout Malaysia. We hope all the fast food outlets in Malaysia will start to use our product as their payment system. Within the second and third year, we aim to expand to other service industry sector. We wish to have our product recognized as an essential product for the service industry. By the fourth year, globalizing is the way to go. We are to make our company name worldwide recognition, establishing our company as fast forward and updating in customer service industry. By the fifth year we are to achieve the sales growth of 20% per annum.

Free-Tech’s mission is to be the largest self-payment machine provider. We pride ourselves as a one-stop solutions provider of enterprise-wide technology that enables customers to automate their operations, processes and technology to business, making business operate faster, more efficiently and less costly.

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Living up to our tagline, “The paths to e-business success with free”. The product we implement to the market would start a new e-business era that is much faster, effective and efficient.

We can advertise our product through EXECUTIVE magazines, has been dedicated to providing its readers with the most up-to-date local and regional business news. As EXECUTIVE is a monthly business magazine that offers readers’ in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail. Besides that, CHIP has established itself as one of the world’s most prominent media brands with presence in more than 15 countries worldwide. Since its inception almost 30 years ago, CHIP remains the leading source for news, articles, trends and reviews of the latest in computing and technology. CHIP Malaysia is one of Malaysia’s longest running IT magazines and is now synonymous with digital lifestyle and technology. The magazine is ultimately the tool to show readers current and future trends and technologies, and show how they can use them effectively in this digital world. CHIP Malaysia proudly upholds the high standards set by our international counterparts and cement CHIP’s reputation of being an internationally trusted technology magazine.

In order to continue our RFID auto-payment machine business to cover the fixed cost of our company, we decided to change our main target market from fast food restaurant to any food court or some high-class restaurants to implement our RFID auto pays machine. We also change our business to others service sector industry by not only target the food industry. We target all the schools or universities, government departments, public transport companies, and libraries to use our system.

For schools or universities, we suggest them to use our system. This is because for school, our system can be installing in every door of the classroom to reduce the taking attendance time by the lecturer and prevent other students from helping their friends to sign attendance. This can also prevent others students or outsider that not taking this course to go into the classroom for disturbing the class. Besides that, we also target on libraries in our contingency plan. By using Free-Tech, librarian can reduce the time for the user when borrow and return books from the library by self-service. The RFID chips on the books also help librarian to arrange back the book back to the book rack more easily and efficiency.

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We also target public transport companies to use our products in their public transport for example LRT, monorail, buses, ferry and others. Our system can reduce the time for lineup for buying the ticket by just place your MyCard on the RFID scanner. For example to our neighbor country Singapore, their public transport system almost fully use the EZ link to replace the cash payment to reduce to time for buying ticket. Our country should imitate their system to improve our public transport system for more environmental friendly by reduce the using of car.

We target on other service segments are a free advertising ways for our products. This will help us to promote our system around the world in order to show that how good our products are and in order to convince others entrepreneur and fast food restaurant owner to reconsider to use our products.