Posted: February 21st, 2024
Identify from any country a ‘brand’ that is
I have been provided with a short video titled âAlibaba to globally expandChinaâs âCyber Mondayââ.https://www.youtube.com/watch?v=NbPbcSq91H8&feature=youtu.beThrough the video, I have to learn about the concept of âDouble Elevenâ thatpresents an international marketing opportunity.The task is to:1. Identify from any country a 'brand' that is currently not available in China2. Evaluate the suitability of that brandâs international market entry into China3. Identify potential competitors and undertake a competitor analysis4. Develop an international marketing plan for the brand with a launch centered on theâDouble Elevenâ concept ⢠The international marketing plan should cover the following aspects: o International market entry mode o Target market selection o Generic competitive strategy o Elements of the marketing mix
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