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Posted: December 22nd, 2022

Key Factors That Define Success In The Industry Marketing Essay

To define how Google has become so successful, one must take into account various factors involved such as investment, the employees, speed, useful results and of course a psychological issue that makes its users prefer it over other competitors. At the same time the competitive advantages are exposed and show us how its business model makes the company stay as number one in the world of search engines.

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Secret Formula

Page and Brin keep the secret mathematical formula created in 1996 that maintains the entire system. With the exception of this formula, their rivals know everything that deals with the search engine industry. The success of the browser is supported by 54,000 servers, 100,000 and 261,000 processors, hard drives scattered throughout the United States and Europe. This makes it the largest computer system in the world.

Google not only keeps track of web sites, shown as it was the first to seek other formats like PDF or images. It also created a news search imitated by competitors, and it has several projects to maintain its hegemony. One is a visual search engine that offers images of the sites listed. Another is Google sound. Searched were made by telephone and sent to people’s mobiles.

Bussines Model

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Instead of trucks and assembly plants, however, Google’s supply chain is made up of fiber networks, data centers, switches, servers and storage devices. From that perspective, its business model is no different than that of Dell’s (DELL): Google has to deliver search results (information, if you want to be generous about their other projects) as fast as possible at as low a cost as possible.

To better understand Google and its business model, one needs to break it down into three data inputs.

Relevancy of results.

Speed of search.

Cost of executing a search query.

The faster the results show up on our browsers, the less inclined we’ll be to switch to a rival search engine, no matter how great the rival’s search methodology may be. The faster (and more efficient) its infrastructure, the more easily Google can keep serving the ad-based money machine. In other words, the company has to make sure that the speed of its search is extremely fast. Any random search on Google these days takes between 0.06 to 0.12 seconds. Now that is really, really fast. Google does this by indexing the Internet quite well. The magic is in delivering the search results from this index at lightning speed, and that requires an infrastructure – plenty of bandwidth and specialized hardware – that is finely tuned, much like a Formula One Car.

Google business model is based on this idea: They do great products and make them available to the public at no charges. It’s also extremely easy to develop for Google applications and Google provides a good SDK so that anyone can start building applications using Google’s framework. You’ve probably seen a lot of websites online using some Google Web services and that’s the beauty of it: It’s so easy to integrate with what you’re building as a developer.

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The Company: Employees

The company currently has 12 offices spread throughout the world, and its services are offered in 35 languages, although the tools can be handled in 88 different languages. In 1999 the company had hired eight people, and today that figure has increased to about 1,000, among which include 2 massage therapists and a neurosurgeon. 

To hire young talented and creative engineers, one has to have a good reputation because working for an ethical company is something important. It’s very difficult to get the support of the ‘geek’ community because you have to build quality material. For this ‘geek’ community it’s usually all or nothing.

Moreover, what helps Google stay competitive and bring new creative ideas is their 20% free time policy. That’s one of Google’s core policyies and it states that 20% of the job time can be used for “personal projects”. That’s how Google’s best ideas are created. They employ intelligent individuals and give them 20% of their time to create innovative ideas.

The Google habit

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People like to use Google and while it is very easy to click and use another search engine, many people don’t. While there are no financial switching costs, there may be some psychological ones (people know how to “Google” something on the net, yet they have no idea how to “Yahoo” or “Microsoft” something). So this psychological hold Google has on customers is its main competitive advantage.

What helps Google a lot is that they’re seen as a breath of fresh air in an industry that has been dominated for too long by a single company. They also focus on the end user instead of trying to conquer the big businesses. Their goal is to bring traffic so they can sell advertisements and who’s surfing the web? End users. They offer a rich end user experience with a really large offering of awesome online products.

Invesment and advertising

With the exception of optical systems, Google has built or is building the gear. It has been rumored to be a big buyer of dark fiber to connect its data centers, which helps explain why the company spent nearly $3.8 billion over the past seven quarters on capital expenditures.

Google’s gigantic infrastructure is the big barrier to entry for its rivals, and will remain so, as long as the company keeps spending billions on it. That said, there’s another thing Google could learn: Maintain the quality of your search results; customers will only put up with poor quality for so long.

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Awards

The Company has received several industry awards for its technological innovations, including “Best Search Engine on the Internet” Yahoo! Internet Life. Recently, Google ranked first in customer satisfaction and loyalty of its users, according to a follow-up study of search sites and portals (Search & Portal Site Tracking Study) conducted by a leading independent, in which 97% of surveyed Google users said they would recommend it to friends.

New Features

In addition to providing easy access to more than 8 billion web pages, Google has many special features to help you find exactly what you’re looking for. Click the title of a specific feature to learn more about it.

 

• Cached Links

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View a snapshot of each page as it looked when we indexed it.

 

• Calculator

Use Google to evaluate mathematical expressions.

 

• Currency Conversion

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Easily perform any currency conversion.

 

• Definitions

Use Google to get glossary definitions gathered from various online sources.

 

• File Types

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Search for non-HTML file formats including PDF documents and others.

 

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See relevant images in your regular web search results.

 

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Enhances your search results with the latest related news stories.

 

• PhoneBook

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We use human writers only, ensuring authentic voice and critical thinking that AI cannot replicate. Your paper reflects genuine academic effort. AI tools may assist research, but final writing is always human-crafted for quality and originality. We prioritize human expertise in every order. Assignment writer authenticity comes from real academic professionals, not algorithms.

Look up U.S. street address and phone number information.

 

• Product Search

To find a product for sale online, use Google Product Search.

 

• Q&A 

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Use Google to get quick answers to straightforward questions.

 

• Search By Number

Use Google to access package tracking information, US patents, and a variety of online databases.

 

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We use peer-reviewed journals, academic databases, and reputable sources, verifying credibility for every citation. Your research is built on solid foundations. Source evaluation follows strict academic criteria for reliability and relevance. We avoid questionable websites and prioritize scholarly materials. Research study bay sourcing maintains the highest standards of academic integrity.

 

• Site Search

Restrict your search to a specific site.

 

• Spell Checker

Offers alternative spelling for queries.

 

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Use Google to get stock and mutual fund information.

 

• Street Maps

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Check the status of an airline flight in the U.S. or view airport delays and weather conditions.

 

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Check the current weather conditions and forecast for any location in the U.S.

 

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Provides English speakers access to a variety of non-English web pages.

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• Who Links To You?

Find pages that point to a specific URL.

The interesting thing is that all this fast mechanism is hidden behind the scenes and transparent to the user. Google has learned a lot from its competitors. Probably, it is inevitable that the same will happen with Google’s competitors.

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