In the marketing concept, brand differentiates a product and services from its competitors. Brand affects consumers not only because of the knowledge systems that consumers know about the brands but it is also part of psycho-social-cultural context (Esch et al., 2006). Hence, it is very important to build a strong brand as it act as […]
In this report we have discussed briefly about the different strategies in marketing that are being adopted by TESCO for their sales across the global market. In the following report we have analyzed the four key aspects of marketing such as company orientation, competitive advantage, marketing mix and SWOT analysis. The segments of B2B and […]
Du is one of the telecom company in United Arab Emirates, and it have many offices around Emirates, and sure it is a local company in Unite Arab Emirate. History of Du: In the beginning Du starts the work in their main center in Dubai, and it start in February 2007 by blessing of his […]
There are many ways to attract consumers to purchase products, for example, price, advertising, word of mouth, branding, etc. However, before attracting customers to consume, the important things that companies have to achieve are finding the right purchasers, aiming at the correct market and using precise strategies and methods to analyze and promote their products. […]
TVS Motor Company is Indias third largest manufacturer and company had made success in their last ten years. TVS achieved many awards for their quality of products, customer satisfaction and for their technology. This paper analyzing the organization’s various strategies models as well as describes the financial statement analysis for last five year. Analyzed how […]
2) Using one specific multinational enterprise with which you are familiar, examine the ways in which it has used the international marketing mix in its overseas operations.explan the reasoning behind the choices it has made. Suggest any changes it might make to the international marketing mix over the next few years. Explain the reasoning. The […]
Argos is a retailer catalogue merchant, based in United Kingdom Republic of Ireland; who sells products using printed laminated catalogues in store, which customers can browse through and make purchases. Argos is owned by Home Retail Group and is one of the biggest household retailers in Britain. Typically in an Argos store products are not […]
Mazda 6, one group of the wonderful cars made by Mazda Motor Corporation, which is a famous Japanese car in the world now. The company was built in Japan in 1920. At that time the company name was ‘Toyo Cork Kogyo’. With 9 years improvement, the name of the company has been changed to ‘Toyo […]
This paper provides important information on Apple Inc, a company that manufactures a number of consumer electronic products. The information is relevant for competitor analysis as well as for business intelligence needs. In this study, Apple’s key internal and external factors are analyzed using a SWOT analysis. It is important for competitors to understand these […]
Absolut Vodka is one of the world’s selling premium spirits brands and achieved sales of 10.7 million nine-liter cases in 2007. Every bottle of Absolut Vodka is produced in Ahus, southern Sweden. Although the brand is the largest premium vodka selling in 126 countries, its market share is threatened by the constant growth of Bacardi […]
