1.0 Executive Summary The Commercial building is located 5 miles south of the city of Muscat and 2 minute walk distance by city’s main road, which is used by thousands of commuters on daily basis between to the middle of city or just taking a shortcut to south of city. In the main road is […]
Date: July 21st, 2021
The roots of Sports Goods Industry in India are in Sialkot, Pakistan. In 1947, when the partition of the country took place, many of the skilled Hindu craftsmen migrated to Indian part of Punjab and settled in Jalandhar where one of the major sports cluster is now located. Later on some of the migrants shifted […]
Date: July 13th, 2021
Introduction Commerce and Mobile Marketing To exploit the opportunity created by high growth of cellular phones and other wireless devices such as PDA, pagers, Bluetooth, companies around the globe are integrating m-commerce technology in their business model. Mobile commerce can be define as delivery of electronic commerce (e- commerce) capabilities directly into the consumer’s hands […]
Date: July 12th, 2021
In todays world success of any firm is depends upon extent of satisfied and loyal customers. With so much of changes around us in terms of technology, innovation, lifestyle etc, it is really very difficult task to understand the consumer behavior. It is evitable for Indian companies to acquire the competencies and desired perspective which […]
Date: June 28th, 2021
BTHR first saw a gap in the luxury resort market in Phuket, and sought to tap into this market with a value proposition of a premium but affordable luxury resort. Strategic brand management was thus vital. Having targeted a niche market, Banyan Tree had the first-mover advantage amongst its competitors. But it was its consistency […]
Date: June 16th, 2021
Introduction Social marketer’s goal is to inform consumers of the ill effects of active and passive smoking and initiate smokers to ponder about the habit and try quitting (Walsh, Hassan, Shiu, Andrews, Hastings, 2010). Social marketers segment their target market into homogeneous groups, that is, its primary audience in anti-smoking campaigns are smokers (Walsh, et […]
Date: June 6th, 2021
Introduction: Product placement is a cooperative effort of advertisers and creators of entertainment products in which trademarked goods are embedded into popular entertainment products in order to encourage their consumption, overriding entertainment and artistic concerns. The Center for Media & Democracy calls it a form of advertisement, without disclosing it to the receiving party. Common […]
Date: May 30th, 2021
Archer Daniels Midland Company (ADM) is a US company which engaged in procuring, transporting, storing, processing, merchandising agriculture commodities and product. It is operating in more than 240 countries including USA, Europe, Middle East, Africa and Asia. Available at www.admworld.com (Accessed 06/04/2010) ADM have many competitors’ in this industry sector this is because of its […]
Date: May 13th, 2021
Introduction No matter profit company and/or nonprofit company which must set prices on their products or services. For a product and / or service, price is the amount need to be marked on them. Other than that, price is the amount of money for which something is bought or sold. In the consumers point of […]
Date: May 9th, 2021
CASE 1 THE HONDA EFFECT Q: 2 To what extent was Honda apparent strategy deliberate and or emergent? Definition of Emergent Deliberate: 1An emergent strategy is a pattern of action that develops over time in an organization in the absence of a specific mission and goals. As per Honda case research was not enough to […]
Date: May 7th, 2021
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