Posted: April 27th, 2023

MBB7007M Assessment 1 Brief

MBB7007M Assessment 1 Brief 2022-23 Assessment Brief Module Code MBB7007M Module Director Dr Bilal Zaghmout Module Title Global Business Strategy Level Postgraduate (7) Credit Value 20 Assessment Title Reflective Commentary on Practice Workload 3,500 words Assessment Number 1 of 1 Weighting 100% Submission Type Individual Essay Submission Method Turnitin within Moodle Publication Date Tuesday 8th March 2023 Due Date Tuesday 10th May 2023, 12:00 noon GMT Expected Feedback Date Thursday 1st June 2023, 12:00 noon GMT Format of Feedback Written feedback on Turnitin/Moodle Learning Outcomes (LO) LO1. Explain the principles of strategic management and how strategists apply them to organisations LO2. Demonstrate critical knowledge and understanding of strategy development in contemporary management contexts LO3. Apply a range of strategic management tools and models to business and management LO4. Deploy critical evaluation techniques in organisational strategy contexts LO5. Apply strategic concepts to analyse environment of organisations LO6. Critically evaluate strategic options with detailed defence of recommendations Assignment Description Individual essay - identify a public organisation of your choice from the private, government or third sectors that has not performed as successfully as they had planned over the past 3 years. The activity is to produce a reflective commentary on practice. The essay word count is 3500 words. This assessment will give you the opportunity to demonstrate your new knowledge and skills. The pass mark is 50%. Key dates for submission and completion already announced. York St John University London – MBB7007M Assessment 1 Brief 2022-23 Additional Information This is an Individual Essay. Detailed advice on the structure and content of Essay is on Moodle for your reference and discussion during the weekly Seminars. An analytical, critical, formal Business English writing style that uses evidence to support or challenge your recommendations is required. Advice on how to undertake and write up your critical reflection during the weekly seminar and notes are available on Moodle. Submit only one Appendix of the extensive Library references you have read that reflects the study allocated to this learning and assessment. The Appendix is not included in the word count. You must use the Harvard referencing style, of the sources of all the information used. If you require support with your study skills, please visit https://www.yorksj.ac.uk/students/study-skills/ The Individual Essay should be created using Microsoft Word. You have access to Microsoft software for free through your university account. Suggested guide for the Essay is available on Moodle. Font should be either Times New Roman or Arial, font size of 12. Spacing 1.5 and normal margins. The report word count is 3,500 words (+/-10% e.g. word count can be between 3,150 and 3,850 words). The Individual Essay should contain all the relevant information (see assignment guide on Moodle) but also be visually appealing including the use of digital media, graphs, tables, and figures as appropriate. You will be assessed on the originality of your report, application of theory and knowledge, as well as your use of research and referencing throughout. Assessment Regulations Please refer to the York St John University Code of Practice for Assessment and Academic Related Matters 2022-23. We ask that you pay particular attention to the academic misconduct policy. Penalties will be applied where a student is found guilty of academic and/or ethical misconduct, including termination of programme (Policy Link). You are required to keep to the word limit set for an assessment and to note that you may be subject to penalty if you exceed that limit. You are required to provide an accurate word count on the cover sheet for each piece of work you submit (Policy Link). For late or non-submission of work by the published deadline or an approved extended deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a student will normally be permitted only one attempt to be re-assessed for a capped mark (Policy Link). An extension to the published deadline may be granted to an individual student if they meet the eligibility criteria of the (Policy Link). Please see the assessment criteria below. York St John University London – MBB7007M Assessment 1 Brief 2022-23 York St John University Level 7 Assessment Descriptor PASS GRADES FAIL GRADES (100-85) (84 - 70) (69 - 60) (59 - 50) (49 - 40) (39 - 20) (19 - 0) Overarching indicators: All learning outcomes /assessment criteria have been achieved to an exceptionally high level, beyond that expected at Level 7, with features consistent with Level 8 (doctoral study). All learning outcomes/assessment criteria have been achieved to a high standard, and many at an exceptionally high level. All learning outcomes/assessment criteria have been met fully, at a good or very good standard. All learning outcomes/assessme nt criteria have been met. One or more of the learning outcomes/assessment criteria have not been met. A significant proportion of the learning outcomes/assessment criteria have not been met. Most of the learning outcomes/assessmen t criteria have not been met. SUMMARY DESCRIPTOR: Learning accredited at Level 7 (Master’s) will reflect the ability to display mastery of a complex and specialised area of knowledge and skills, employing advanced skills to conduct research or advanced technical/professional activity, accepting accountability for related decision-making, including use of supervision. Criteria Characteristics Subject knowledge & understanding 30% weighting Exceptional digital marketing communications knowledge, with conceptual understanding at the forefront of the discipline. Authoritative approach to complexity about contemporary/ emerging/ ethical research, including scrutiny, justification and impact of applicable theories and models of globally minded digital marketing communications. Comprehensive digital marketing communications knowledge, with conceptual understanding, informed by recent developments and ethical context in the discipline, demonstrating reading/research at significant depth/breadth. Informed and confident approach to complexity of research, including impact of applicable theories and models of globally minded digital marketing communications. Detailed digital marketing communications knowledge. Conceptual understanding demonstrating purposeful reading/research. Developing awareness of complexity about research, including impact of applicable theories and models of globally minded digital marketing communications. Broad digital marketing communications knowledge. Conceptual understanding demonstrating directed reading/research. Some awareness of complexity about research, including impact of applicable theories and models of globally minded digital marketing communications. Reproduction of taught content and/or tendency to describe or report facts rather than demonstrate complex ideas surrounding digital marketing communications. Any errors or misconceptions are outweighed by the overall degree of knowledge and understanding demonstrated. Insufficient evidence of knowledge and understanding of digital marketing communications and its underlying concepts. conclusions and/or application to digital marketing communications practice. Limited criticality and independent thought, leading to conclusions and/or application to digital marketing communications practice that is poorly supported. Mainly descriptive and/or inadequately supported conclusions and/or application to digital marketing communications practice. Little or no evidence of criticality and independence of thought about digital marketing communications practice.

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communications practice. Professionalism [e.g., of information, results of research, ideas, concepts and arguments etc] and adherence to academic conventions 10% weighting Professional, sophisticated/innovative communication, with exceptional clarity and exemplary academic conventions to meet portfolio standards at postgraduate level and beyond. Professional and fluent communication, that holds the attention of its reader throughout and which demonstrates academic conventions that are accurate and relevant meet portfolio standards at postgraduate level. Fluent and coherent communication, which demonstrates consistent and accurate academic and portfolio conventions. Mostly fluent and coherent communication; demonstration of appropriate academic and portfolio conventions, which may include some errors or inconsistencies. Communication that is difficult to follow at times because of poor clarity/structure; inconsistent demonstration of academic and/or portfolio conventions. Limited clarity and/or structure in communication, and/or inadequate demonstration of academic or portfolio conventions. Highly limited clarity and/or structure in written and/or oral communication. Inadequate demonstration of academic or portfolio conventions. This assessment is for the module MBB7007M Global Business Strategy, a postgraduate-level course worth 20 credits. The assessment requires students to write a reflective commentary on a public organization that has not performed as successfully as planned over the past three years. The word count for the essay is 3,500 words, and it carries a weightage of 100%. The assessment aims to test the students' understanding of the principles of strategic management and their application, critical knowledge of strategy development, strategic management tools and models, evaluation techniques in organizational strategy contexts, and strategic analysis. The assessment also expects students to deploy critical evaluation techniques in analyzing and recommending strategic options. The essay must be written in formal Business English using evidence to support or challenge recommendations. The Harvard referencing style must be used, and one Appendix of the extensive library references used should be submitted, not included in the word count. The deadline for submission is Tuesday, 10th May 2023, at 12:00 noon GMT. Feedback is expected to be provided by Thursday, 1st June 2023, at 12:00 noon GMT. The pass mark for the assessment is 50%.

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