This chapter sets out to explore relevant works previously proposed by scholars and four sub-sections are addressed. In the first place, it discusses the media and the Building of National Image. Secondly, by drawing upon literature about media coverage in the past Olympics, it examines the Media’s Role in Olympics Report. Thirdly, the existing images […]
Facebook has only been in existence since 2004 and its CEO and co-founder, Mark Zuckerberg, an ordinary people who is just only 26 years old, dropped out from Harvard to pursue his dream of growing his company. The events surrounding Facebook’s founding have already become the common and popular social networking in nowadays usage. It […]
Encoding and Decoding in the Television Discourse was written by Stuart Hall in 1974, which was critically acclaimed in mass communications research and paved the way for many academics to build upon the theoretical model of encoding and decoding between audience and receiver. Messages are sent and received between the audience and the receiver, but […]
