Posted: April 5th, 2025
Research Project Proposal
Assessment Brief
In this module you will begin by selecting a company that you are interested in researching. Using the Rasmussen online business databases, find a company or organization in a business journal article or a company or organization case study, and then decide on a research project that would suit the company or organization's goals.Contact your instructor if you have any questions about your project proposal.The proposal will contain 5 sections.Begin your report by completing the following sections:Title Page (APA formatted) (1 page)Introduction to the research project (Including company industry and background and what the 'topic' of the research will be. Also include commentary on any ethical considerations that you expect to encounter) (1 page)Problem Statement (or what is your research trying to prove or disprove?) (1 page)Research Objectives (or what you hope the results of the research will do for the company) (1 page)References (Begin your Reference page, but add to it as needed throughout the life of the project) (1 - 2 pages)Research project proposals can include:A marketing plan for a productA survey or poll for a political candidate or organizationA reorganization of a department or office within a businessA public relations campaign for a business or organizationAn advertising campaign for a product or serviceA demographic survey of people who use a certain product or serviceA survey to be used by the U.S. Census Bureau to determine population in a certain metropolitan areaA customer survey to determine feedback from restaurant patrons on the restaurant's service and quality of the restaurant's foodA focus group plan or study for a product or serviceA plan on how to improve inventory flow more effectively and efficientlyA human resources survey or questionnaire on how to increase employee productivityA plan on how to improve customer relationship management (CRM) in a business or organization
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