Retail

Impact of Celebrity Endorsement on Purchasing Habits

To what extent does branding and celebrity endorsement affect consumer purchasing habits? The three brands you shall be focusing on are Benetton, Dove and Nike. However much one denies it, we are all consumers and our buying habits are undoubtedly influenced by advertising. In the last two decades, corporate marketing strategies have fully embraced the […]

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Date: June 6th, 2021

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