Posted: October 9th, 2019
“Sales Negotiations”
Assessment Brief
Sales negotiations are often seen as “contests” between the salesperson and the
customer over how to get the “best” deal when buying a process. Often, the need
to negotiate during the sales process is seen by customers as a negative aspect
of having to purchase a good or service from a salesperson. Propose three ways
to convince the customer that the negotiation is a positive part of the
sale.
Evaluate different strategies that a salesperson may use to make the process
of sales negotiations less stressful for customers, thereby enhancing the sales
experience.
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