In his 1946 Iron Curtain speech, Winston Churchill (2015, n. pag.) stated that “[n]either the sure prevention of war, nor the continuous rise of world organisation will be gained without what I have called the fraternal association of the English-speaking peoples. This means a special relationship between the [UK] and the United States.” The end […]
The issue of politics and the regulation of media is not a new debate. Discussions around communications have a long history and governance and policy around telecommunications is a well-established topic at both national and international levels (Fylverboom, 2011). Even before national governments realised that international mechanisms were required to manage global issues such as […]
On November 22, 1963 President John F. Kennedy was assassinated in Dallas, Texas. Lee Harvey Oswald was arrested for the murder. It is believed that Lee Harvey Oswald was not the only one involved with the crime. There are countless theories on how President Kennedy was murdered. Some of the theories include the FBI, CIA, […]
In this essay it shall be discussed whether there are any arguments which work to prove the existence of God. The teleological and cosmological arguments shall be first discussed, criticised by showing their reliance on the ontological argument, which shall then be shown to be an inadequate argument. It will then be concluded that there […]
Introduction This report is a discussion of the proposition that the strategic management of diversity leads to a wider range of ideas and abilities, offering greater scope for innovation and future competitive performance. The B&Q Company is critically analysed in order to test the validity of this proposition, and examples are drawn from the literature […]
When I was five, my grandmother passed away in hospital just before Christmas. She had been in the hospital for some time and was very elderly. As my sisters and I were at school, we could only visit the hospital at the weekend, whereas my mother and father would visit during the week. At weekends […]
This assignment explores how business-to-business (B2B) marketing differs from business-to-consumer marketing. It will define marketing for the purposes of this assignment and then explore how it is approached generally. From there, this assignment will consider how B2B marketing is differentiated from consumer marketing, and finally it will investigate the similarities between the two marketing approaches. […]
Introduction This paper begins by presenting four theories of motivation; Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor theory, Adams’ Equity theory and the Goal Setting theory. Each theory is briefly explained and applied to the Starbucks case after which a critique is given. A section at the end provides recommendations for job enrichment and also relational […]
Introduction The intention of this essay is to analyse the ‘Balanced Scorecard’ and to review its effectiveness as a performance management tool. It will review briefly the short history of the ‘Balanced Scorecard’ and then analyse each of the different aspects of the management tool and describe how they link together. History of the Balanced […]
The use of social media has increased exponentially, creating a fertile ground for platforms as a medium for advertising (Treadaway and Smith, 2012). However, advertising on social media can be very different from traditional advertising, due to the nature of the medium and the way on which marketing messages may be received (Chaffey and Smith, […]
