The social identity theory of Tajfel and Turner
The social identity theory of Tajfel and Turner Social Identity Theory (SIT) is a psychological theory proposed by Henri Tajfel and John Turner in the 1970s. According to SIT, individuals naturally strive to increase their self-esteem and develop positive self-images. One way they do this is by identifying with particular groups, which can have either […]
Date: January 27th, 2023