The social identity theory of Tajfel and Turner

The social identity theory of Tajfel and Turner Social Identity Theory (SIT) is a psychological theory proposed by Henri Tajfel and John Turner in the 1970s. According to SIT, individuals naturally strive to increase their self-esteem and develop positive self-images. One way they do this is by identifying with particular groups, which can have either […]

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Date: January 27th, 2023

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