THE INTERNET OF THINGS: REVOLUTIONIZING THE RETAIL INDUSTRY
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ABSTRACT
The internet has already connected people with people. Its reach is growing faster to modify even the way things are connected to each other. Internet of Things is transforming and revolutionizing every aspect of our lives. This technology (IoT) has evolved, which connects different devices through sensors, software, and electronics for seamless information sharing. Retailers ,with the adoption of IoT technology they are opening up all possible delivery channels to ensure smooth shopping experiences for customers. Along with exploring innovative delivery services, the IoT technology is also used in the retail sector for improving e-commerce and in-store experience of shoppers. 78 percent of retailers agree with the idea of implementing IOT in retail industry to improve the level of production in store.
Internet of Things helps them to track the store visitor and provides them with immediate alert to employer if a visitor needs assistance. Other customer-related information is gathered using this technology by using previously visited data or it creates a new data about the visitor. Sensors fixed at dissimilar place of a store can follow shoppers’ actions, and remain employers on their toes to help them as soon as they need any help.
KEYWORDS: Connect sensor, adoption, e-commerce, in-store, visitors.
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