To hire our pro writers, fill the instructions form & checkout for your order—guaranteed top college graduates expert & NO AI—Plagiarism in the final papers! Pursuing an 8-16 week course? Let the best in ace my homework services and online class help, assist you today.
Posted: December 23rd, 2022
It is well known fact that the goal of any organisation is to meet the needs and the requirements of its stakeholders. Satisfying this need will not only ensure the survival of the organisation but also allow it to flourish. Among the several stakeholders, customers are presumed to be one of the most important stakeholders as no organisation can survive and succeed without them. Accordingly, marketers emphasize on research in the area of consumer behaviour and particularly behavioural intention. Knowledge of consumer behaviour will go a long way in ensuring effective marketing policies towards the interest of customers which will eventually facilitates positive customer attitude towards the organisations. More especially, since customer behavioural intention is a strong indication of his actual behaviour.
Yes, check anonymized profiles showcasing our writers qualifications and expertise to feel confident in your papers quality. This transparency ensures you are paired with the right expert. Profile information includes educational background and subject specializations for informed selection. Browse profiles or let us match you with the best fit. Essay writer credentials are transparently displayed for informed decision-making.
2. As a result of financial sector liberalization in Sri Lanka in the 1979, the banking sector experienced a boom. Low entry requirements such as capital of Rs 10 million by the regulatory authority and the high premiums that could be earned through foreign exchange business led to the quick entry by new players into the lucrative banking industry. In Sri Lanka between the period of 1979 to 2011 the number of commercial banks rose from 11 to 32 (Central Bank of Sri Lanka- CBSL) [6]
3. The banking industry is highly competitive, with banks not only competing among each other; but also with non-banks and other financial institutions (Hull, 2002) [7] .
Most bank product developments are easy to duplicate and when banks provide nearly identical services, they can only distinguish themselves on the basis of price and quality.
Therefore, customer retention is potentially an effective tool that banks can use to gain a strategic advantage and survive in today’s ever-increasing banking competitive environment. The majority of Sri Lankan commercial banks are owns by Sri Lanka Banking companies and the States and they are not much diversified in terms of the products and services they offer. Therefore almost all banks are offered almost identical products to their customers. Mendzela, was of the view that it is an indication of bank reaching the maturity phase of the product lifecycle and has become commoditized. One strategic focus that banks can implement to remain competitive would be to retain as many customers as possible [8] .
Request free revisions within 7 days, and we will make quick adjustments to align with your feedback or professors comments. We prioritize your satisfaction with fast turnarounds. Our expedited revision service addresses urgent concerns without compromising thoroughness. Submit changes through your account for prompt results. My assignment help revision services respond rapidly to urgent modification needs.
4. As discussed earlier, financial sector has shown unprecedented growth after deregulation in Sri Lanka. The Sri Lankan financial markets have experienced drastic changes after financial liberalization during 1979 and that provokes competition among financial institutions especially in banking sector. This competition leads to the introduction of customer oriented products in the market to meet the expectations of customers. Satisfaction is a multidimensional construct which has been conceptualized as a prerequisite for building relationships and is generally described as the full meeting of one’s expectations (Oliver, 1980).
5. The most significant trend, relevant to all industries, which characterizes in 21st century, is severe competition between companies. In current operational environment, defined by constant change and uncertainty, organisations are forced to seek new ways to achieve the competitive advantage. This is particularly true for financial services industry where deregulation has brought a considerable choice for customers in satisfying their needs. Banks have high financial leverage capital structure, where customer’s bank deposits are considered as a bank debt. Therefore, customer turnover may result not just in diminishing profit margin but also in financial services provider existence. Apart from that, loyalty and satisfaction resulting in switching to another financial services provider may be used as a competitive advantage for acquisition new market share enticing consumers of the competitor.
6. Customer satisfaction has become interesting tool for commercial banks with the competition and it has become a practice to keep customer satisfied by banks, as satisfied customers will enhance customer loyalty towards their banks which will ultimately improve banks performance and profitability. The importance of customer satisfaction cannot be dismissed because happy customers are like free advertising. Many of us have heard of the current trend for businesses to become highly customer-centric, that is to put the customer at the centre of our business in terms of our strategies, actions and processes. For most of us, old truths still hold well, such as it is easier and more profitable to sell to existing customers than to find new ones. In practice, organizations are increasingly setting themselves strategies to measure and ensure customer retention, and charging their staff to be more customer-focused and service-oriented.
BACK GROUND OF THE STUDY
Our writers guide you through capstone projects, delivering comprehensive research and professional presentation for your final academic milestone. We ensure every requirement is met. Capstone projects demand synthesis of all your learning into a polished, impactful deliverable. Share your guidelines for a standout result. Ace my homework culminates in excellence with our capstone project support.
7. According to Central Bank of Sri Lanka the overall performance of Licensed Commercial Banks (LCBs) remained healthy due to improved profitability and the strengthening of their capital position. The activities of LCBs expanded at a moderate pace in the first half of 2010. Total assets of the LCBs expanded by Rs. 139 billion or 5.5 per cent due to a growth in lending activities coupled with an increase in investment in government securities and the equities market. Meanwhile, deposits increased by four per cent or Rs. 74 billion as against 9 per cent in the previous year due to the lower interest rates that prevailed in the market during the period [9] .
8. As mentioned earlier, banking sector has shown unprecedented growth after deregulation in Sri Lanka. Sri Lankan financial markets experienced drastic changes after liberalization during early 1979 that provokes tough competition among financial institutions especially in banking sector. This competition leads to the introduction of customer orientedd products in the market to meet the expectations of customers.
9. According to the Fitch Ratings (2012) [10] , Sri Lankan banking sector is concentrated and dominated by public-sector banks that accounted for about half of sector assets at end of 2010. The six large banks identified as Systemically Important Banks (SIB) [11] accounted for 64 per cent of sector assets at end of 2010. They are Bank of Ceylon,Commercial Bank, Hatton National Bank, People’s Bank, Sampath Bank and Seylan Bank. Fitch ratings has further pointed out that the Sri Lankan banking system experienced a strong upturn in profitability in 2010, with ROA increasing to 1.8 per cent, significantly above the 1.1 per cent average in 2000-2009, largely due to a reduction in credit costs. However, profitability decreased in 2011, with the sector posting an ROA of 1.6 per cent, largely due to the contraction in net interest margins (NIMs) with intensifying competition.
10. Almazari(2011) [12] was of the view that financial performance of a bank is its return on investment, return on assets, value additions and net assets value of a bank evaluates how the bank has used it assets to generate revenue. Further Almazari has pointed out that total assets of a bank also help to evaluate how well a bank is using its resources to make a profit. Total assets of commercial banks in Sri Lanka for the periods 2007-2011 is given below. The modern business world has expanded and competition has been created among businesses based on the profit. Financial services and assistance provided by the banking sector in Sri Lanka is at the top. These banks provide facilities not only for ordinary people but also for businessmen. Customer satisfaction plays a vital role in any successful business organization in today’s business strategy.
To go forward through this business banks have to compete with each other to achieve their goals, while fulfilling the basic requirements to satisfy their customers. At the very beginning, the main purpose of establishing banks were to give benefit for selected rich people, but at present, all levels of people are benefited and obtained the services from banks which have being expanded all over the country.
We promote ethical use of our services, crafting original papers to support your learning while maintaining academic honesty. Your success is built on genuine understanding. We provide tools for learning, not shortcuts that compromise integrity. Use our work as a model to enhance your skills. Paper writing assistance is designed to empower, not replace, your academic efforts.
The current banking industry in all over the world is going through turbulent times. In Sri Lanka with the lowering of entry barriers and blurring product lines of banks and non-banks since the financial sector reforms, banks are functioning increasingly under competitive pressures. This situation has created banks to maintain loyal customer base for individual banks. In order to maintain a loyal customer base and improve their market and profit positions, almost all the banks are directing their strategies towards increasing customer satisfaction and loyalty through improved service quality. In the present competitive Sri Lankan banking context, characterized by rapid change and increasingly sophisticated customers, it has become very important that banks in Sri Lanka as well to determine the service quality factors which are pertinent to the customers’ selection process. Therefore the current problem for the banking industry in Sri Lanka is to determine the dimensionality of customer perception of service quality. This is because if service quality dimensions can be identified, bank should be able to improve the delivery of customer perception of quality during the service process and have greater control over the overall outcome. In relation to customer loyalty all banks in Sri Lanka has adopted various programmes to keep customers satisfied but according to discussion carried out earlier, public domestic banks are performing better than the government owned banks in the country.
12. Basically, Banks Profitability is measured with two major ratios that of Return on Average Assets and Return on Average Equity. Return on Average Assets and Return on Average Equity of five large commercial banks are for the period of five years from 2007 given below.
Year
2007
1.11
Yes, we provide detailed explanations for multiple-choice questions, helping you understand the correct answers and reasoning behind them. This strengthens your exam preparation. MCQ support includes rationale for each option to improve your test-taking strategy. Upload your questions for expert analysis. Assessment help extends to exam preparation with thorough multiple-choice guidance.
1.4
1.67
0.87
0.67
2008
Our writers are fully trained in APA 7 guidelines, ensuring perfect formatting, citations, and references for your papers. We stay updated with the latest standards. APA 7 introduced significant changes that we implement flawlessly in every order. Trust us for current, compliant formatting. Research essay service includes up-to-date APA 7 expertise for academic precision.
1.13
1.5
1.55
1.04
We simulate peer review feedback, offering constructive critiques to strengthen your paper before submission. This prepares you for academic scrutiny. Peer review simulation identifies areas for improvement with professional insight. Submit your draft for a thorough review. Essay helper feedback mimics academic peer evaluation for enhanced quality.
0.1
2009
0.82
1.4
Our experts perform statistical analysis using tools like SPSS or Excel, presenting clear results and interpretations. We make data meaningful for your research. Data analysis requires both technical skill and clear academic communication of findings. Provide your dataset for professional processing. My assignment help includes robust data analysis for evidence-based conclusions.
1.43
1.42
0.38
2010
Yes, we craft concise, impactful executive summaries that capture your papers essence for busy readers. We highlight key findings effectively. Executive summaries require distillation of complex content into clear, persuasive overviews. Include this in your order for a professional touch. Paper writing excellence begins with strong executive summaries that command attention.
1.6
1.7
1.6
1.04
We use human writers only, ensuring authentic voice and critical thinking that AI cannot replicate. Your paper reflects genuine academic effort. AI tools may assist research, but final writing is always human-crafted for quality and originality. We prioritize human expertise in every order. Assignment writer authenticity comes from real academic professionals, not algorithms.
0.87
2011
2.01
2.5
We design academic posters with clear visuals and concise text, perfect for conferences or class presentations. Our layouts maximize impact. Poster design balances visual appeal with substantive content for effective communication. Share your content for a professional poster. Ace my homework visually with posters that impress academic audiences.
1.98
1.78
0.64
Year
2007
We use peer-reviewed journals, academic databases, and reputable sources, verifying credibility for every citation. Your research is built on solid foundations. Source evaluation follows strict academic criteria for reliability and relevance. We avoid questionable websites and prioritize scholarly materials. Research study bay sourcing maintains the highest standards of academic integrity.
14.59
20.5
20.63
35.9
13.84
Our writers create concise, organized exam notes that highlight key concepts and improve retention. Study smarter with our targeted summaries. Exam notes focus on high-yield information to optimize your review time. Provide your syllabus for customized notes. Assessment help includes strategic study materials for exam success.
2008
16.13
18.8
17.13
Our writers master Harvard referencing, ensuring perfect in-text citations and reference lists for your papers. We handle every detail accurately. Harvard style requires precise author-date formatting that we execute flawlessly. Trust us for compliant, professional referencing. Essay writer expertise includes comprehensive Harvard style proficiency.
33.6
2.22
2009
12.85
19.7
We craft engaging speeches with clear structure and persuasive delivery, tailored to your audience and occasion. Our words inspire confidence. Speech writing balances rhetorical impact with substantive content for memorable delivery. Share your speaking notes for a polished script. Paper writing extends to oral presentations with professional speech crafting.
15.83
28.9
6.2
2010
24.01
26.9
17.87
We write concise, informative abstracts that capture your research essence and meet journal requirements. Our abstracts make strong first impressions. Abstract writing requires distillation of complex research into clear, compelling summaries. Include this in your order for publication-ready results. Research essay service abstracts are crafted for maximum academic impact.
28.5
10.88
2011
33.74
42.9
20.76
Our writers detail research methodology with clarity and academic rigor, justifying your approach and ensuring reproducibility. We strengthen your research design. Methodology sections require precise description of procedures and rationales. Provide your research plan for expert articulation. Ace my homework methodology with professional academic writing support.
24.1
6.78
(Source: Annual Reports year 2007 to 2011)
13. When ROAA and ROAE averaged for the last five years ranks of the banks on both ratios are given below.
Commercial Bank
Hatton National Bank
People’s Bank
People’s Bank
We handle both notes-bibliography and author-date Chicago systems, ensuring perfect formatting for humanities or sciences. Our expertise covers all variations. Chicago style offers flexibility that we navigate with precision for your discipline. Choose your preferred system in the order form. My assignment help includes comprehensive Chicago referencing proficiency.
Bank of Ceylon
Bank of Ceylon
Hatton National Bank
Commercial Bank
Seylan Bank
Seylan Bank
14. From the above information it could be seen that two state owned banks has ranked number 2 and 3 in both ROAA and ROAE while a private bank has been the number 1 in ROAA and ROAE. This gives a mixed signal about the profitability of commercial banks in Sri Lanka.
RESEARCH PROBLEM
15. According to the indication given in table 1 and further analysis, in terms of major measures in bank profitability, public domestic banks were headed in both measurement and two states banks were maintained second position. Therefore, the research problem for this study is as to why public domestic banks were headed in profitability and how two states banks were maintained second positions and whether it is customer satisfaction of the respective banks.
OBJECTIVES OF THE STUDY
We craft insightful discussion sections that interpret results, connect to literature, and highlight implications. Our analysis adds depth to your research. Discussion sections require critical synthesis of findings with existing scholarship. Share your results for a compelling discussion. Research study bay discussion writing elevates your papers academic impact.
16. Following objectives should be achieved at the end of this research.
a. To discover the reasons that is attributed to the higher profits in public domestic commercial banks than the state owned commercial banks in Sri Lanka and,
b. To ascertain whether it is due to customer satisfaction of the private commercial banks or any other reason.
17. Discovering the performance between public domestic commercial banks and the state commercial banks will be more significant to the banking industry as well as to the government to introduce required mechanism to overcome the present problem if any prevailing in states banks in relation to the performances. Almost all financial institutions try to attract customers to them in the business environment .In that case commercial banks try to fulfill their customer’s needs in most efficient manner. Financial institutions should have the ability to identify the customer’s needs to give their service in efficient manner. Therefore, they have to provide good products, in good time to achieve profitability in the competitive environment.
18. The end results of this research that of customer satisfaction and commercial banks profitability in state owned and public banking companies will be of great contribution to the field in the academics and for the practitioners. This study will also assess and evaluate the level of satisfaction of the customers in the banking business in Sri Lanka which will contribute to the industry as well as to the policy makers. It will also reveal areas and factors that need consideration for improvement. Further at the end of the research, it is expected to cerate a good knowledge about what customer needs can be gained. With an understanding about the change of customer satisfaction which is depend on nature of customer, the bank can provides suitable services to their own customers. If the customer gets the service continually, the institution may also introduce innovations to their own customers.
Our writers structure arguments with clear transitions and logical progression, ensuring your paper reads smoothly from introduction to conclusion. Coherence is our priority. Logical flow transforms good ideas into compelling academic narratives. We revise for seamless connections throughout. Essay helper structural expertise ensures your paper flows naturally and persuasively.
SCOPE AND LIMITATION OF THE STUDY
19. Scope of this study is to analyze all data that are available to find out as to why state commercial banks are earning less profit than the public domestic commercial banks including service quality and customer satisfaction and non-performing assets if necessary arises. Accordingly, the study will be using both primary and secondary data. In studying service quality and customer satisfaction data have to be collected through a questionnaire but in analysing NPA bank’s actual information which are recorded in financial statements have to consider. There is no limitation in acquiring secondary data as all information are available in the annual reports of the banks. For the purpose of collecting data there is a limitation of selection of banks. Also, when considering the profit of the banks, only internal factors that are related to the banks leaving external factors as they are beyond the scope of the study.
Tags: Write My Paper | Online Assignment Paper Writing Service, Thesis Help UK, Research Paper Assistance, Homework Writing Service
Every college student wants the best grades in their course and that’s our FOCUS
Our team consists of outstanding writers who have specialized knowledge in specific subject areas and are scholars experienced in academic research;custom paper writing following assessment task, assignment brief and grading rubric criteria. They hold at least a graduate degree—230 with Masters and MSN qualifications, experts carefully selected and trained to ensure the best final paper quality of our work. .
We’re dedicated to bringing on board top-notch writers who can provide excellent work at prices that make sense for college students; affordable papers for all the course subjects. Our goal? To give you the best bang for your buck without ever compromising on the quality of our essay writing services—or the content of your paper. We give special extra discounts for regular clients and also for long research papers, dissertations and capstone projects. #Don’t forget to use the DISCOUNT code in the COUPONS section of the order form before checking-out!.
The Online Homework Ace Tutors service guarantees that our final work is 100% original, researched, and expertly human-written. Our professional academic writers craft every custom essay and research paper from scratch, ensuring your assignment is tailored to your exact instructions. We are committed to delivering plagiarism-free and AI-free work to each university/college student's 'write my paper' request. To uphold this promise, we check every draft for any possible instances of duplication, wrong citation, grammar errors, and artificiality before we send it to you. Thus, you can always rely on us to write genuine and high-standard content for your essay assignments.
When you trust to place an order with Sample Essays, here is what happens: