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Posted: July 26th, 2023
Tactics to Improve the Service Punctuality for Container Lines in the Context of Global Pandemic
Service punctuality is a key performance indicator for container lines, as it reflects their ability to deliver cargo on time and meet customer expectations. However, service punctuality has been challenged by various factors in the context of the global pandemic, such as port congestion, blank sailings, port call omissions, weather disruptions, and regulatory delays. Therefore, container lines need to adopt effective tactics to improve their service punctuality and maintain their competitiveness in the market.
Some of the tactics that container lines can use to improve their service punctuality are:
– Optimizing their network design and vessel deployment. Container lines can use data analytics and optimization tools to design their network and allocate their vessels according to the demand patterns, trade lanes, port capacities, and operational costs. By doing so, they can reduce unnecessary transshipments, avoid congested ports, balance their vessel utilization, and minimize their fuel consumption and emissions.
– Enhancing their operational efficiency and flexibility. Container lines can use digital technologies and automation to improve their operational efficiency and flexibility. For example, they can use blockchain and smart contracts to streamline their documentation and payment processes, reduce fraud and errors, and increase transparency and trust. They can also use artificial intelligence and machine learning to forecast demand and supply, optimize routing and scheduling, detect anomalies and risks, and provide real-time visibility and alerts.
– Collaborating with their stakeholders and partners. Container lines can collaborate with their stakeholders and partners to improve their service punctuality. For example, they can work with port authorities and terminal operators to coordinate their berthing windows, reduce dwell times, and expedite cargo handling and clearance. They can also work with shippers and consignees to align their expectations, share information, and provide feedback. Moreover, they can work with other container lines to form alliances or consortia to share capacity, resources, and best practices.
By implementing these tactics, container lines can improve their service punctuality in the context of the global pandemic. This can help them enhance their customer satisfaction, loyalty, and retention, as well as their market share, revenue, and profitability.
Bibliography
– Zhan Y., ‘Tactics to improve the service punctuality for container lines in the context of global pandemic’ (World Maritime University Dissertations 2021)
– IFS Blog ‘Major container carriers have improved punctuality’ (IFS Blog 2021)
– SAFETY4SEA ‘Container service punctuality continues to improve’ (SAFETY4SEA 2015)
– Container News ‘Zim tops liner shipping’s punctuality list’ (Container News 2020)
– Sea Intelligence ‘Global Liner Performance Report’ (Sea Intelligence 2021)
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