3-1. Name and briefly describe the elements of an organizationâs microenvironment and discuss how they affect marketing. (AACSB: Written and Oral Communication) 3-2. What is demography, and why is it so important for marketers? (AACSB: Written and Oral Communication; Reflective Thinking) 3-3. Who are the Millennials, and why are they of so much interest to marketers? (AACSB: Written and Oral Communication; Reflective Thinking
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