Assessment Brief
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Choose a product that you have purchased in the last month and explore
several different competitors who sell a similar product. Find out what
you can identify about the promotional activities that each of these
competitors use to communicate with customers about their products.
Pretending that you are a marketing consultant who was hired by the
company that makes the product that you purchased, you will send a memo
to the marketing director describing your findings from analyzing the
competitors’ promotional strategies. Format this as an email document
that includes sentences in several paragraphs, as well as a table
presenting some of the information.
