Assignment 3: A New Strategy for KodakReview Case 28 “The rise and fall of Eastman Kodak: Will it survive beyond 2012?” located in the textbook. Assume that you have been hired by Kodak as a business consultant to recommend a new corporate-level strategy for the company to improve declining sales, increase profitability, and expand the company to the Cloud service industry.Write a five to seven (5-7) page paper in which you:1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry.2. Analyze Kodak’s horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Provide a rationale for the determination.3. Determine five (5) ways in which pursuing a multibusiness model based on diversification may increase profitability for the company. Provide at least two (2) examples of such use of a multibusiness model from industry to support the rationale.4. Recommend one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic control systems, structure, and the type of organizational culture fitting for the organization and its new industry. Justify the recommendation.5. Speculate on the way in which both the corporate-level strategy and the implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors. Analyze the significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies that you have recommended.6. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and similar type Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.Analyze a plan to implement a firm’s strategy and manage the change from current operations.Assess how ethics, corporate social responsibility, and environmental sustainability impact strategy.Use technology and information resources to research issues in strategic management.Write clearly and concisely about strategic management using proper writing mechanics.Assignment 3: A New Strategy for KodakCriteriaUnacceptableBelow 70% FFair70-79% CProficient80-89% BExemplary90-100% A1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry.Weight: 15%Did not submit or incompletely established five (5) key objectives for Eastman Kodak that encompassed the operational, financial, human resource aspects of the business. Did not submit or incompletely argued that each of the established objectives is essential to the success of the company within the Cloud service industry.Partially established five (5) key objectives for Eastman Kodak that encompassed the operational, financial, human resource aspects of the business. Partially argued that each of the established objectives is essential to the success of the company within the Cloud service industry.Satisfactorily established five (5) key objectives for Eastman Kodak that encompassed the operational, financial, human resource aspects of the business. Satisfactorily argued that each of the established objectives is essential to the success of the company within the Cloud service industry.Thoroughly established five (5) key objectives for Eastman Kodak that encompassed the operational, financial, human resource aspects of the business. Thoroughly argued that each of the established objectives is essential to the success of the company within the Cloud service industry.2. Analyze Kodak’s horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Provide a rationale for your determination.Weight: 15%Did not submit or incompletely analyzed Kodak’s horizontal and vertical integration strategy and did not submit or incompletely determined the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Did not submit or incompletely provided a rationale for your determination.Partially analyzed Kodak’s horizontal and vertical integration strategy and partially determined the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Partially provided a rationale for your determination.Satisfactorily analyzed Kodak’s horizontal and vertical integration strategy and satisfactorily determined the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Satisfactorily provided a rationale for your determination.Thoroughly analyzed Kodak’s horizontal and vertical integration strategy and thoroughly determined the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Thoroughly provided a rationale for your determination.3. Determine five (5) ways in which pursuing a multibusiness model based on diversification may increase profitability for the company. Provide at least two (2) examples of such use of a multibusiness model from industry to support the rationale.Weight: 15%Did not submit or incompletely determined five (5) ways in which pursuing a multibusiness model based on diversification may increase profitability for the company. Did not submit or incompletely provided at least two (2) examples of such use of a multibusiness model from industry to support the rationale.Partially determined five (5) ways in which pursuing a multibusiness model based on diversification may increase profitability for the company. Partially provided at least two (2) examples of such use of a multibusiness model from industry to support the rationale.Satisfactorily determined five (5) ways in which pursuing a multibusiness model based on diversification may increase profitability for the company. Satisfactorily provided at least two (2) examples of such use of a multibusiness model from industry to support the rationale.Thoroughly determined five (5) ways in which pursuing a multibusiness model based on diversification may increase profitability for the company. Thoroughly provided at least two (2) examples of such use of a multibusiness model from industry to support the rationale.4. Recommend one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic control systems, structure, and the type of organizational culture fitting for the organization and its new industry. Justify the recommendation.Weight: 15%Did not submit or incompletely recommended one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic control systems, structure, and the type of organizational culture fitting for the organization and its new industry. Did not submit or incompletely justified the recommendation.Partially recommended one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic control systems, structure, and the type of organizational culture fitting for the organization and its new industry. Partially justified the recommendation.Satisfactorily recommended one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic control systems, structure, and the type of organizational culture fitting for the organization and its new industry. Satisfactorily justified the recommendation.Thoroughly recommended one (1) implementation strategy for Eastman Kodak that considers organizational design, strategic control systems, structure, and the type of organizational culture fitting for the organization and its new industry. Thoroughly justified the recommendation.5. Speculate on the way in which both the corporate-level strategy and the implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors. Analyze the significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies that you have recommended.Weight: 15%Did not submit or incompletely speculated on the way in which both the corporate-level strategy and the implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors. Did not submit or incompletely analyzed the significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies that you have recommended.Partially speculated on the way in which both the corporate-level strategy and the implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors. Partially analyzed the significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies that you have recommended.Satisfactorily speculated on the way in which both the corporate-level strategy and the implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors. Satisfactorily analyzed the significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies that you have recommended.Thoroughly speculated on the way in which both the corporate-level strategy and the implementation strategy you recommended in Question 2 and Question 4 would support ethical business behaviors. Thoroughly analyzed the significant manner in which ethics, corporate social responsibility, and environmental sustainability impact the implementation of the strategies that you have recommended.6. 3 references (or number in the assignment)Weight: 5%No references providedDoes not meet the required number of references; some or all references poor quality choices.Meets number of required references; all references high quality choices.Exceeds number of required references; all references high quality choices.7. Writing Mechanics, Grammar, and FormattingWeight: 5%Serious and persistent errors in grammar, spelling, punctuation, or formatting.Partially free of errors in grammar, spelling, punctuation, or formatting.Mostly free of errors in grammar, spelling, punctuation, or formatting.Error free or almost error free grammar, spelling, punctuation, or formatting.8. Appropriate use of APA in-text citations and reference sectionWeight: 5%Lack of in-text citations and / or lack of reference section.In-text citations and references are provided, but they are only partially formatted correctly in APA style.Most in-text citations and references are provided, and they are generally formatted correctly in APA style.In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.9. Information Literacy/Integration of SourcesWeight: 5%Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.10. Clarity and Coherence of WritingWeight: 5%Information is confusing to the reader and fails to include reasons and evidence that logically support ideas.Information is partially clear with minimal reasons and evidence that logically support ideas.Information is mostly clear and generally supported with reasons and evidence that logically support ideas.Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.