Example:Using the EBITDA multiple (Market capitalization divided by EBITDA), and Coca Cola and PepsiCo as comparable companies, we get a value of Orangina at $2690.2 million. If using sales multiple, Orangina will have a value of $3402.26 million. We also use APV method, assuming market risk premium at 7.5%, a spread of 2%, and interest grows constantly at 2% after 2010. The WACC we derive is 7.6%, and our estimate is $4777.75 million.
Example: Using the EBITDA multiple (Market capitalization divided by EBITDA)
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