Table of Contents
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Executive summary |
p.4 |
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Introduction |
p.5 |
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Creative brief |
p.5 |
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p.5 |
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1.1. Objective |
p.5 |
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1.2. SWOT analysis |
p.5 |
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1.3. Budget |
p.6 |
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1.4. Media suggestions |
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1.5. Marketing strategies and objectives |
p.6 |
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p.7 |
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2.1. Target market |
p.7 |
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2.2. What do they currently know and think |
p.7 |
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2.3. What do we want them to think |
p.7 |
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2.4. What do we want them to do |
p.8 |
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p.8 |
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3.1. Single minded proposition |
p.8 |
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3.2. Substantiation and support Coursework piling up? Get expert help today. Whether it's weekly coursework, term assignments, or portfolio tasks, our writers understand module-level expectations. We match you with a writer in your subject area who delivers fully referenced, properly formatted coursework on your exact deadline. ✓ Plagiarism-free · ✓ 100% human · ✓ Free revisions · ✓ Confidential Help With My Coursework 🔒 No payment to start · From 3 hrs |
p.8 |
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3.3. Desired tones |
p.8 |
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p.8 |
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4.1. Mandatories |
p.8 |
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4.2. Logo, tag time, colours |
p.9 |
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4.3. Guidelines and though starters |
p.9 |
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p.9 |
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5.1. Timing/seasonality |
p.9 |
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5.2. Regionality |
p.9 |
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p.10 |
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IMC Campaign |
p.11 |
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p.11 |
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p.11 |
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p.12 |
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Reference |
p.13 |
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Appendix |
p.15 |
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Executive summary
The report below consists of an integrated marketing communications plan for a type of cryptocurrency called Bitcoin. The target audience are men aged 40-50 with children aged 15-20 years old. This information gives us the opportunity to focus on key details such as a SWOT analysis to develop a plan that is most beneficial for Bitcoin. This report outlines and provides a detailed creative brief and also include a detailed analysis of the primary and secondary information that we have received. This will allow us to complete the integrated marketing communications campaign in detailed and prepare the best campaign for Bitcoin to gain awareness.
Introduction
Bitcoin was the first type of cryptocurrency created and is the most famous digital currency that was formed in 2009 by Satoshi Nakamoto who had the purpose to generate a new digital cash scheme that was decentralized from establishments. The owners are unidentified and the buyers and sellers are associated through encryption keys. The idea was to manufacture a means of exchange, that potentially could be transmitted electronically in a protected, provable and unchallengeable way.
Creative brief
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- Campaign requirements
