Assessment Brief

 2500words, maximum 2750 wordsNOTE- Word count starts from INTRODUCTION to CONCLUSIONSNOTE- 2750 is your maximum word count Times New Roman 12 point font, double line spacing Harvard referencing- 25 references expected Use academic references-required 75% of academic and 25% of non-academic references Conduct a management analysis of Ecostore http://www.ecostore.com.au/Marking criteria: Background, introduction and importance of company to the Australian and international business landscape: (10%)Focus on worldwide Ecostore and funnel it down to Australian base Research, analysis and discussion of sustainability related strategies and issues: (40%) *relate to sustainability practices of Ecostore when you analyse eachWhat are/is the relevant theory+ practice+ sustainability Role of organisational behaviour at the company (10%) Human resource management practices at the company (10%)  Role of international business at the company (10%) Role of technology management at the company (10%) Analysis of entrepreneurship and innovation at the company (15%)Look at history of Ecostore- Look at who is the founder- motivation to start up the business Role of innovation Future strategies management should engage in (identify 3 major strategies based on the previous analysis of the company) (25%) Your recommendations and conclusions based on your analysis Professional writing and English expression, referencing (10%use attached files