Assessment Brief

Based on The Tesla Model 3, respond to the following. Use side headings to clearly format your responses. 1. Explain how the marketers of the Tesla Model 3 attempt to brand their products. 2. Perform an assessment of your selected service or the service component of the Tesla Model 3 as it relates to the four I’s of services (Intangibility, Inseparability, Inconsistency [quality], and Inventory [perishability]). Therefore, the focus of this week is a service as a product. That means the product should be something like tax preparation, writing computer programs for customers, or consulting at the extreme. However, other options might be automobile washing, painting houses, automobile repair or repair of anything, installing software on your computer or use of the GEEK squad, snow plowing or ditch digging, window washing, house cleaning, firms that purchase concert tickets for you, etc. I guess wait person service is also interesting but the reason for the purchase is typically for the good at a restaurant not the service. So, this assignment is about studying the marketing of products that are mostly services not goods. Customer service is interesting but it is not the same as what I have noted above. 3. Furthermore, discuss how the concepts adoption, diffusion, and implementation relate to the Tesla Model 3. 4. Also consider how the concept of Brand Equity relates to your selected service, what it means to the firm, and how it might be measured.