A paper which explores the extent of the media’s role on Americans’ eating habits.A paper which explores how the media contributes to the bad eating habits of the American people. It examines issues such as advertising, projection of the “cool” or perfect image, targeting of children, dental problems and health issues. The paper also discusses ways in which the media can be used to deliver positive and educational messages.Children are an easy and promising market. According to MediaQuotient research, an American child watches TV for 25 hours a week; some of the children have television set in their bedroom, where they can spend time relaxing in bed watching their favorite cartoon with an ice cream gallon in hand.

Families also often have their television on during meals, as 18% of the participants say always, 22% say often, and 26% do it sometimes, showing that much of the time they are exposed to TV shows and commercials.