LIU Post College of
Management
MKT 14-5-Consumer
Behavior
MIDTERM
Spring 2014Please answer four (4) out of the following five
(5) questions in essay format. Use examples where appropriate. Each question is
worth 25 points.
Due to me via e-mail no later than Friday, March 7
at Noon. Good Luck!1.
Define Consumer Behavior. Explain
the three ways of doing business. Explain the ways CB is dynamic.2.
Explain the JND Concept. Explain
the factors which marketers may use to get attention. Describe the difference
between intentional and unintentional learning.3.
Explain in detail the three
categories of the Factors Affecting C0nsumer Comprehension.4.
Describe in detail the Major
Traits Examined in CB.5.
Explain in detail Consumer
Lifestyles, Psychographics, and Demographics.