Assessment Brief

The Internet provides a wonderful opportunity for doing marketing research and learning about various consumer markets.  You are to prepare a report  on the size, location, purchasing power, and market potential for the 3 largest minority target markets in the country.  Divide your paper into three sections—Hispanic Americans, African Americans, and Asian Americans.  Use the Template provided for the Minority Research Paper.  I would recommend you go to the CC Library resource page and input key words in the search engine there.  This gives you access to a wide variety of sources for the paper. It is unlikely that all information tasked below for each of the 3 minority markets will come from just one source.  You may need to access more than one website for each market in for the assignment. All of the information below needs to be included in each report. Be sure to cite all information that is not common knowledge in each minority market’s section of your paper and to provide a bibliography listing all sources used to complete the paper, at the end of the paper. The assignment must use the Question and Answer format but can either be a narrative or in outline form.66 pts from the following:Total numbers in the U.S.Percent of the total U. S. populationRate of growthAverage  household sizeAverage age% with college degreesAverage or median  income levelsGeographic location(s) – metro, states, etc.Brands that have higher than average purchase for each groupIdentify specific products which have above average usage for each groupBest media to use to target each group15 pts from the following:In a minimum of 2, but no more than 4 paragraphs, evaluate and summarize the overall business potential of “each” minority market  for a national marketer (P&G, Ford, etc.)10 pts from the followingAppropriate use of citations  5 ptsBibliography  5 ptsMinimun of 8 pages double space