Assessment Brief
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Strategy implementation and evaluation are important aspects of the
strategic management process. Consider an industry rooted in innovation
(such as the cell phone industry) and the top competing companies that
use an innovation leadership strategy. How do you suppose such
companies (like Apple and Samsung) manage the implementation of
continuous innovation? Discuss implementation barriers that companies
considered to be leaders of innovation face (or have faced). Provide
some evidence to support your arguments.
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